November 10, 2017

ZALORA PH unveils its latest collection at Fashion Night Out 2017

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  • Zalora Philippines turned the Glorietta Activity Center into a fashion hotspot with the highly anticipated Fashion Night Out 2017. The show highlighted the “New Essentials,” a collection developed exclusively by Fashion Exchange International for Zalora Philippines.

    A design by Ivar Aseron for New Essentials

    Taking their cue from the “See Now, Buy Later” trend seen in Paris and New York Fashion Weeks, Zalora Philippines is bringing fashion to a broader market. Through Fashion Night Out, anyone can own designer pieces.

    The designers with celebrity, the first style star for Zalora PH, Maxene Magalona, and Paulo Campos III, Co-founder, and CEO of Zalora PH

    Also read: Business Talk with Zalora Philippines Co-Founder and CEO Paulo Campos III

    One of the 100 style stars of Zalora PH, wearing the collection

    The concept behind the “New Essentials” collection is to recreate the essentials in one’s wardrobe, was envisioned in the collection of four of Fashion Exchange International’s designers for the first season, Dennis Lustico, Ivar Aseron, John Herrera, and Rhett Eala. With each designer given free rein to develop their collection, the interesting aspect of this is how each seasoned designer sees what they think is a “new basic essential.”

    Fresh new faces and the new collections from Zalora PH

    The first season of this first all-Filipino designer collaboration for ZALORA is only the beginning. In the coming season, consumers can watch out for resort and streetwear collaboration as well as Filipino accessories. Zalora will kickstart the holiday season with their biggest online shopping events, 11.11 Singles’s Day and 12.12 Online fever.

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