Advertising Giants GPMSI and AD Nagata Collaborate to Serve Philippine Market
Game Plan Marketing Solutions, Inc. (GPMSI) and Advertising Nagata Co., Ltd. (AD Nagata) announced the start of the GP-Nagata collaboration during their grand launch held at the Shangri-La at the Fort Manila last August 19.
President of GP-Nagata Mark Bernal described the partnership as the marrying of minds, principles, and values between two culturally different companies.
In the Philippines, GPMSI has been specializing in the out-of-home (OOH) advertising industry since 2006, helping brands to actively engage with their clients wherever they may be, as well as ensuring their products and services are known to their target market.
Through the years, the company has extended its scope and innovated with the times by expanding to retail supermarkets and connecting static OOH advertising to digital, respectively. They also created AIRCAST, the programmatic digital TV broadcast platform that is a first of its kind in Asia.
On the other hand, AD Nagata is considered as the biggest Asian OOH company. Established in Tsushima, Japan, the company has 73 offices within Japan and three offices as overseas subsidiaries with over 30,000 clients.
GP-Nagata envisions to have its presence known both in the domestic and regional platforms–poised to shape advertising media and at the same time, improving communities in the Philippines.
PILLARS OF GP-NAGATA: (from L-R) Peter S. Antolin (General Manager), Ichiro Nagata (Director), and Mark Alejo S. Bernal (President)
GP-Nagata shall provide consultancy services and technical support to GPMSI as it aggressively grows its OOH business. AD Nagata, also known for its Corporate Social Responsibility (CSR) initiatives, will bring in these efforts to benefit Filipinos. These include collaborating with government agencies and offices by providing well-kept and secured public spaces.
CEO of AD Nagata Ichiro Nagata expressed his excitement to enter the Philippines especially with its current fast-emerging economy and vibrant consumer market.
“We also know that in order for us to succeed, we needed an ally that already knew the local landscape. And this is why we partnered with GP,” Nagata added.
GP-Nagata aims to achieve its goal to be the number one in the Philippines. That is, through unparalleled creative inputs, strategic support, and technical know-how to attain industry-leading execution quality of billboards and large & small format advertising.
Source: GP-Nagata’s official press release