March 02, 2018

Don Papa Rum: Bottling the Filipino’s Artistic Spirit

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  • The Philippine art scene is as vibrant as ever, with more artists veering away from traditional venues and moving into more unconventional spaces to reach a wider audience. This determination, coupled with support from various commercial and non-profit organizations, has become pivotal in making art more accessible.

    A highlight of Don Papa’s Rum is their traditional rum hut where they mix and serve their cocktails

    Don Papa Rum finds kinship with the growing local art scene and strongly advocates the promotion of it where possible. Over the past few years, Don Papa has provided a platform for Filipino artists to showcase their talent through the Don Papa Art Competition and Art Canister program.

    There are different paintings and artworks displayed but only one will get a chance to be printed on their canisters

    Fringe Manila, meanwhile, is a non-curated, uncensored arts festival that features the art of varying ranges, styles, and forms. It showcases more contemporary expressions and fresh, daring, and groundbreaking material from independent creatives. More than anything, Fringe Manila, with the support of Don Papa Rum, has given artists a safe space for expression and opened opportunities for meaningful collaborations.

    You can also create your own masks at their space

    Probably the most awaited annual art event is Art Fair Philippines, an event that showcases the best of the Philippines’ art scene. In the span of a few days, the festival shines the spotlight on Philippine contemporary art. With supplementary lectures and tours, Art Fair Philippines is able to enhance appreciation of Philippine visual arts. During this event, Don Papa held an exhibit featuring its iconic Rum Hut and the 10 finalists of the 3rd Annual Don Papa Art Competition.

    Supporting art development is nothing new for Don Papa as the brand has been hosting its annual art competition for the limited edition Art Canisters, their secondary packaging for the holiday season. Conversely, the brand gives its patrons a firsthand experience of not only the product but also another perspective of the Philippine culture that is not immediately known to them.

    Needless to say, Don Papa will continue to champion the growth of Philippine art, a key aspect of its identity as a proudly Filipino product.

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