Grab PH Holds Final Showdown for “Master Your Force” Campaign
For the past five weeks, Grab Philippines held a Star Wars campaign in collaboration with Walt Disney Company South East Asia to celebrate the release of the highly-anticipated film Star Wars: The Last Jedi. After holding the campaign, Grab Philippines capped it off with a culminating activity last December 16, 2017 at the Bonifacio High Street Grounds, BGC Taguig.
IMAGE Grab Philippines’ Facebook Page
During the campaign period, a number of Grab cars were wrapped in Star Wars-themed decor. Active Grab users were asked to pick a side between the First Order and the Resistance while using the “THELASTJEDI” as their “promo code.”
During their culminating activity, Grab Philippines gathered people from the media, influencers, active grab passengers, Star Wars and non-Star Wars fans alike for a whole day of fun intergalactic activities that were in store for them.
Some of the activities included were a GIF Photobooth, battling in an augmented reality through Battle Front II, experience first-hand how a Jedi trains through an AR experience, learned how to maneuver droids through a droid battle, and redeeming of various goods through GrabRewards.
It was also during this event where the top riders from each side, the Resistance and the First Order were gathered to compete for the Final Showdown where one lucky winner will be awarded a trip of a lifetime.
After battling three rounds against other top participants, Grace Marcellana from the side of the First Order won the grandest and the biggest trip of all: an all-expense paid trip for two at the Rancho Obi-Wan in San Francisco, California USA.
Written By: Patricia Antoinette M. Nacianceno
Image Source: Grab Philippines’ Facebook Page
