Bread Ahead Bakery: London’s Iconic Artisan Bakery Arrives in the Philippines this 2025
Bread Ahead Bakery, London’s famed bakery known for its sourdough loaves, indulgent cream-filled donuts, and world-renowned baking school is expected to open its first Philippine branch in 2025.
IMAGE from Bread Ahead Bakery’s Instagram account
Founded in 2013 at the historic Borough Market, Bread Ahead Bakery quickly rose to cult status for its commitment to traditional techniques, exceptional craftsmanship, and approachable flavors.
Its donuts—plump, pillowy, and generously filled with vanilla custard, chocolate, or seasonal creams—earned global acclaim, often drawing long queues from locals and travelers alike.
IMAGE from Bread Ahead Bakery’s Instagram account
Equally beloved are its hearty sourdoughs, rustic breads, and pastries that reflect the bakery’s dedication to simple ingredients done exceptionally well.
Behind the brand is Matthew Jones, a former chef with experience in London institutions such as Bibendum and Quaglino’s. His culinary background shaped Bread Ahead’s philosophy: honest baking, quality ingredients, and a desire to share knowledge.
This vision eventually led to the creation of the Bread Ahead Bakery School, where thousands of students—both hobbyists and professionals—have learned techniques ranging from sourdough and doughnuts to Italian and Nordic baking.
Bread Ahead Bakery’s entry into the Philippines comes through a partnership with Good Eats Specialists Inc., the group responsible for bringing Shake Shack and SaladStop! to the country. Under the umbrella of The SSI Group, this collaboration is expected to give the brand a strong local foundation and ensure a faithful introduction of its beloved offerings.
With its celebrated products, global reputation, and dedication to craft, the brand is poised to capture the attention—and taste buds—of Filipino food lovers eager for a true London bakery experience.
