Yakiniku King in Pasay: Japan’s No. 1 Yakiniku Restaurant Chain Now in the Philippines
The wait is finally over! Yakiniku King 焼肉きんぐ, Japan’s No. 1 yakiniku chain with over 350 restaurants in Japan, makes its international debut at SM Mall of Asia this August 26, 2025.
IMAGE from Yakiniku King
Known for its grill-at-your-table dining and extensive course selections, Yakiniku King brings its signature Japanese BBQ experience to the Philippines.
At Yakiniku King, diners can enjoy a 120-minute dining experience with a three-tiered course system designed for both variety and value, namely:
- Select Grill Set – an affordable option with 59 items.
- King Grill Set – the signature course featuring 100 items.
- Royal Grill Set – a premium course with 110 items, highlighting specialty premium cuts.
IMAGE from Yakiniku King
Each set features a wide range of beef, pork, chicken, seafood, vegetables, sides, and desserts, all freshly prepared and served directly to the table. Guests order through a tablet system for convenience, while smokeless grills ensure a comfortable dining atmosphere.
IMAGE from Yakiniku King
Beyond its food, Yakiniku King elevates the dining experience with interiors that balance modern Japanese elements and warm, inviting touches. The restaurant features intimate booth seating with built-in smokeless grills, allowing groups to savor yakiniku in comfort.
Stylish hanging lanterns cast a soft glow across the wood-paneled walls, creating a cozy yet sophisticated ambiance.
IMAGE from Yakiniku King
Adding a contemporary flair, bold wall art and murals infuse the space with vibrant character, while sleek tablet ordering stations and neatly arranged condiments keep every table functional and guest-friendly. The result is an environment where tradition meets innovation, mirroring the brand’s dining philosophy.
What’s more, Yakiniku King can seat up to 200 guests and has three (3) private rooms perfect for an intimate get-together or business meetings.
Operated by Monogatari Corporation in Japan, Yakiniku King has become Japan’s leading yakiniku brand with its “Table Order Style” dining concept.
IMAGE from Yakiniku King
IMAGE from Yakiniku King
Instead of self-service, dishes are prepared fresh and served directly to guests’ tables, ensuring quality, efficiency, and comfort. With over 354 branches across Japan, it has become a favorite for families and groups seeking a vibrant and satisfying dining experience.
IMAGE from Yakiniku King
Yakiniku King is operated by the same group that introduced Niku Niku Oh!! Kome to the Philippine market, further expanding its portfolio of Japanese dining experiences in the country.
The Philippines marks Yakiniku King’s first overseas location, bringing its acclaimed Japanese BBQ tradition to SM Mall of Asia, a new destination for food lovers looking to experience authentic yakiniku with modern service and generous variety.
This is a press release. Minor edits were made prior to publishing.
