Hinoya Curry in Makati: Bringing Award-Winning Japanese Curry from Tokyo to the Philippines
Hinoya Curry officially opens its Makati branch at Eton WestEnd Square on June 18, 2026, bringing one of Japan’s well-loved curry brands closer to diners in the Philippines.
IMAGE from Hinoya Curry’s Facebook page
Founded in Tokyo in 2011, Hinoya Curry has grown into a popular Japanese curry chain with 93 stores across Japan and 15 overseas branches.
Known for its distinctive flavor profile, the brand offers curry that begins with a gentle sweetness before gradually revealing the warmth and spice that Japanese curry lovers enjoy. Its rich aroma, deep umami, and nostalgic “Showa-era taste” have made it a favorite among many diners in Japan and beyond.
IMAGE from Hinoya Curry
The brand’s reputation was further strengthened at the Kanda Curry Grand Prix, one of Japan’s largest curry events held in Tokyo’s Kanda area, where more than 400 curry restaurants gather. Hinoya Curry won the Grand Prix in 2013 and later became the first restaurant to be inducted into the Hall of Fame in 2015, marking an important milestone in its history.
IMAGE from Hinoya Curry
At Hinoya Curry Makati, guests can enjoy the restaurant’s signature Katsu Curry, which remains its most popular specialty, along with other well-loved menu items from Japan such as Chicken Nanban Curry. Through these offerings, the restaurant introduces diners to the comforting and flavorful curry culture that has long been enjoyed in Japan.
Katsu Curry / IMAGE from Hinoya Curry
To celebrate its grand opening, Hinoya Curry Makati is offering a limited-time promotion from June 18 to 20, 2026. For three days only, guests can enjoy 30% off in-store, as well as an additional 30% off benefit that may be used on their next visit.
IMAGE from Hinoya Curry’s Facebook page
With its Makati opening, Hinoya Curry invites guests in the Philippines to experience the taste of an award-winning Japanese curry shop that has been loved in Japan for years.
