SKIPPY Brings Families Together with a Pop-up Playground at SM Mall of Asia
Family bonding creates unique memories that bring joy to both kids and adults, turning simple moments into fun experiences. It strengthens connections, making each gathering an opportunity to deepen relationships and share laughter.
SKIPPY Peanut Butter elevated family bonding to new heights as they opened SKIPPY, Set, Go! an interactive pop-up playground at the SM Mall of Asia Central Atrium, which ran from August 15 to 18, 2024.
IMAGE from SKIPPY Peanut Butter
The activation was designed to highlight the importance of bonding moments with family through snack time. The peanut butter brand aims to show that even small, everyday moments can create lasting memories, spread happiness, and bring big smiles to families.
The playground showcased a variety of activity booths and a sweet treats station, all designed to highlight how snack time can be transformed into a fun-filled opportunity for creating meaningful moments with friends and family.
IMAGE from SKIPPY Peanut Butter
The four-day event was packed with activities and engaging stations, including the SKIPPY Picnic, where participants raced to assemble an image of a SKIPPY snack. At the SKIPPY Make It Memories station, attendees took photos and shared them online to earn a stamp.
IMAGE from SKIPPY Peanut Butter
Other highlights included the SKIPPY Sweet Treats Station, where guests crafted their own SKIPPY Brand snacks, and the SKIPPY Peanut Butter Bites Blitz, an interactive ball pit adventure where participants searched for hidden SKIPPY snack bites.
IMAGE from SKIPPY Peanut Butter
The event also featured the SKIPPY Peanut Butter Putts, a mini golf course where players aimed to sink a ball into the hole, and the SKIPPY Snack Smash, a fast-paced game where participants scored points by hitting SKIPPY snacks as they popped up on a screen.
IMAGE from SKIPPY Peanut Butter
The playground was free to the public, inviting families to explore the various booths, create snacks, and participate in activities designed to make snack time a joyful experience. Attendees also had the opportunity to take home exclusive SKIPPY merchandise, including limited-edition items.
IMAGE from SKIPPY Peanut Butter
For over 90 years, SKIPPY has made family time more fun with delicious snacks and meals. The SKIPPY, Set, Go! interactive pop-up playground underscores the brand’s commitment to making snack time more than just a daily routine—it’s a chance to create big fun from small moments.
IMAGE from SKIPPY Peanut Butter
By turning simple snacks into memorable experiences, SKIPPY continues to promote happiness and family bonding.
This is a press release. Minor edits were made prior to publishing.
