July 16, 2021

Slater Young and Home Buddies Dare Filipinos to have Eco-friendlier Homes via #AjinomotoSustainAbilidadChallenge

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  • Slater Young and Home Buddies Dare Filipinos to have Eco-friendlier Homes via #AjinomotoSustainAbilidadChallenge
  • Ajinomoto Philippines Corporation (APC Group) recently hosted the Ajinomoto SustainAbilidad DIY Party via Facebook Live, featuring home improvements guru Engr. Jan Slater Young and Home Buddies founder Frances Lim Cabatuando as they launched the #AjinomotoSustainAbilidadChallenge.

    Netizens across the Philippines are invited to share their do-it yourself (DIY) projects showcasing the 3Rs – Reduce, Reuse, and Recycle.

    IMAGE from Ajinomoto Philippines

    Special prizes await ten participants with the most creative and practical sustainability projects. The contest runs from July 15, 2021 to September 15, 2021.

    “APC is committed to reducing its environmental impact and contributing to the development of a sustainable society with the company- and factory-wide initiatives to reduce plastic waste. We are also passionate about educating and enjoining the community to take an active part to reduce, reuse and recycle. This is why we are tapping into each Filipino household to start leading an eco-friendlier lifestyle, one sustainable project at a time,” says Roann Co, APC Group General Manager of Marketing and Public Relations.

    How to join the #AjinomotoSustainAbilidadChallenge

    A promo post will be shared on the Cookmunity by Ajinomoto Philippines Facebook page where users can comment on their own DIY sustainability project using materials found at home. Entries shall show a before-and-after photo with the hashtag #AjinomotoSustainabilidadChallenge.

    IMAGE from Ajinomoto Philippines

    Aside from Facebook, Filipinos can also join the contest through TikTok. To participate, just post a video showing how they used materials at home to do their DIY sustainability project and use the #AjinomotoSustainabilidadChallenge.

    By the end of the contest run, APC will announce a total of ten (10) winners– five (5) from Facebook and five (5) from TikTok. Special awards will also be given to a Facebook entry with the most number of likes or reactions and a TikTok entry with the most number of hearts.

    Ajinomoto’s greater challenge: Net-zero waste by 2030

    The #AjinomotoSustainAbilildadChallenge is part of APC’s Ilabas ang Sustain Abilidad environment education campaign that was launched last year to encourage consumers to incorporate sustainable practices in their daily lives. On the company’s end, it pledges to strengthen its environmental advocacy and reduce its plastic waste to zero by 2030.

    IMAGE from Ajinomoto Philippines

    Some of Ajinomoto initiatives include reducing the size and thickness of its packaging resulting in plastic waste reduction by 70-100 tons per year. The company also has wastewater treatment facilities and technologies to convert some of its factory materials to reusable fuel.

    “At Ajinomoto, we uphold ‘The Ajinomoto Group Creating Shared Value (ASV)’ model that represents our unchanging commitment to help resolve society’s issues such as health and well-being, food resources, and global sustainability. Through this cycle, we ensure that we provide healthy, delicious, and high-quality products to Filipino families while reducing the impact of our business on the environment,” says Co. “Through the #AjinomotoSustainabilidadChallenge, the company hopes to inspire more Filipinos to lead a healthier and more sustainable lifestyle.”

    For more details about the #AjinomotoSustainAbilidadChallenge, visit their Facebook Page or website.


    The Ajinomoto Group is a global company with specialties in the business of food and amino acids, guided by our leading-edge bioscience and fine chemical technologies.

    Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids in supporting the healthy lives of people all around the world. We aim for future growth and continuous contribution to greater wellness by creating value through sustainable and innovative solutions for communities and society.

    The Ajinomoto Group has offices in 35 countries and regions and sells products in more than 130 countries and regions. In fiscal 2018, sales were 1.1274 trillion yen (10.1 billion U.S. dollars). To learn more, visit Ajinomoto’s website.

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