November 09, 2014

SM Supermalls: Have A “Merry SM Christmas” This Holiday Season

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  • Manila, Philippines – SM Supermalls, the country’s first and largest chain of shopping centers, opens the holiday season with the biggest, grandest, and the best celebration yet. Last November 7, 2014, the company unveils its most exciting Christmas extravaganza yet.

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    The campaign was kicked-off at the company’s first shopping mall, SM City North EDSA, with a royal ball titled “The Princess in Me.” Guests and shoppers alike were treated to a dazzling display for all the senses with the lighting of a majestic Christmas tree made of gowns. Held in partnership with the iconic toy brand Barbie, the event had showcased rare and unique dolls and princess-themed float parade.



    The grand launch was only the first of many festivities to come. Shoppers and guests are encouraged to take part in the wide variety of events, activities, and promotions which are set to be held at all SM Supermalls nationwide: from the uniquely themed Christmas trees, parades, concerts to celebrity meet-and-greets, musical and theatrical performances, specialty bazaars and awe-inspiring fireworks and sound displays. Shoppers will also get the chance to win prizes every week when they share images of the malls, events and activities tagged #MerrySMChristmas on social media.


    For more information about the SM Supermalls Christmas celebration, visit or follow the #MerrySMChristmas hashtag and the @supermalls account on Facebook, TwitterInstagram and their blog – Press Release

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