Pantone Introduces Classic Blue as 2020 Color of the Year

If you happen to love color blue, 2020 is definitely your year because Pantone finally named Classic Blue as the 2020 Color of the Year!

As the new decade comes, Pantone decided to go classic with the 19-4052 Classic Blue describing it as a “timeless and enduring blue hue” that is “elegant in its simplicity.”

Dubbed as a universal favorite, Classic Blue stands out from the rest as it brings a strong sense of peace to the human spirit that provides refuge. Further, the said color highlights one’s desire for a dependable and stable foundation as we cross into a new era.

“We are living in a time that requires trust and faith. It is the kind of constancy and confidence that is expressed by 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation,” Executive Director of The Pantone Color Institute Leatrice Eiseman said.

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Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build. As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all. Link in bio to learn more about Classic Blue. #Pantone2020

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“A boundless blue evocative of the vast and infinite sky, Classic blue encourages us to look beyond the obvious to expand out thinking; challenging us to think more deeply, increase our perspective, and open the flow of communication,” Eiseman further explained.

They added that honest and non-aggressive colors such as the Classic Blue offers a promise of protection that makes it a truly interactive color experience for all.

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Seasonless in endurance, Classic Blue is a foundational anchor shade that enables color mixes throughout the spectrum, yet at the same time, makes a strong statement on its own. Click link in bio (or tap image) to shop Pantone Cotton Swatch Cards to bring Classic Blue to life in your apparel and textile designs. #Pantone2020

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The Pantone Color Institute is a business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity for effective design strategy.

For more than 20 years, Pantone’s Color of the Year continuously influenced the market industries in fashion, home furnishings, industrial designs and more. Every year, Pantone’s color experts analyzes world trends in different industries looking for new color influences.

Some of the past Colors of the Year includes 2019’s Living Coral, Ultra Violet of 2018, and Greenery for 2017 among others.

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Source: Pantone