DOT to Promote Mall Tourism Next Year with Month-Long Sale Nationwide
The Department of Tourism (DOT) will be holding a month-long sale in partnership with mall operators next year to encourage tourists to spend, as well as to promote mall tourism nationwide.
DOT started their campaign last March 2019 with the slogan “Malling is more fun in the Philippines,” in collaboration with SM Prime Holdings’ SM Supermalls. The campaign showed potential and DOT soon reached out to other mall operators.
DOT campaign “Malling is More Fun in the Philippines”, in collaboration with SM Supermalls last May 2019/ IMAGE Department of Tourism
Their initial survey showed that the most common activities for tourists are sight-seeing with a 30.5% response and shopping with a 38% response.
This pushed DOT to continue with the campaign in different ways such as the upcoming nationwide mall sale dubbed as “Philippine Fun Sale”, which is targeted to happen in March 2020.
“By March we will have the first Philippine Fun Sale, for the first time, all malls will hold a sale at the same time,” Tourism Secretary Bernadette Romulo-Puyat said at the Kapihan sa Manila Bay Forum.
As of writing, 10 mall chains have already confirmed to join the much-awaited sale, namely SM Supermalls, Ayala Malls, Megaworld, Vista Land, Robinsons, Stores Specialists, Inc., Shangri-La Plaza, Power Plant, Ortigas & Company, and The Araneta Group.
Shopping centers have already become one of the primary sources of livelihood and it is one of the main reasons for DOT to push through this campaign to encourage tourists and the retail sector to choose local. It aims to help in creating revenues for homegrown businesses in rural areas.
Furthermore, Puyat said that this will help the tourism department in reaching their goal in the National Tourism Development Plan this 2020 to earn Php 661 Billion, solely in tourism.
Source: Department of Tourism and Philippine News Agency
Image grabbed from Department of Tourism official website
Written by Christian Jireh Enriquez
