July 09, 2018

Isuzu’s Truck Fest Kicks off Provincial Leg in Cebu

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  • Now on its 11th year, Isuzu Philippines Corporation’s (IPC) much-anticipated Truck Fest started the provincial leg of its 2018 series that happened from July 6 to 8 at the Northwing Covered Parking of SM City Cebu.

    Like the previous editions, the country’s number one truck brand displayed its most durable and flexible trucks suitable for every use and road and weather conditions.

    (L-R) Mr. Joseph Bautista (IPC Sales Division Head), Mr. Hiroto Nakaguro (IPC Sales Assistant Division Head), Mr. Hajime Koso (IPC President), Mr. Steve Gingco (General Manager of Isuzu Cebu, Inc.) and Mr. Ilderim Castanares (Branch Manager of Isuzu Cebu)

    The trucks displayed at the truck fest in Cebu came with irresistible discounts and the best financing terms to complement IPC’s unmatched after-sales service and parts availability. Buyers on the hunt for the Isuzu Advantage of durable, reliable, fuel-efficient vehicles with strong after-sales support will also get the best value in terms of maintenance costs and return on investments.

    Also read: Isuzu Modernized Jeepneys Kicks Off PUV Program 

    All vehicles highlighted the versatility and flexibility of Isuzu’s light, medium, and heavy-duty trucks, as well as its light commercial vehicle, the D-MAX pickup FlexiQube, and the QKR modernized jeepney prototype with body designed and built by local partners Almazora and Santarosa.

    (L-R) Mr. Hajime Koso (IPC President), Mr. Ilderim Castanares (Branch Manager of Isuzu Cebu), Mr. Hiroto Nakaguro (IPC Sales Assistant Division Head), Mr. Steve Gingco  (General Manager of Isuzu Cebu, Inc.) and Mr. Joseph Bautista (IPC Sales Division Head)

    IPC President Mr. Hajime Koso, being overwhelmed, said that, “Cebu has always been among the most important and strategic market areas for IPC, being the hub of commerce and transport in the Visayas region. The region has contributed significantly to the achievement of IPC as the consistent number one truck brand in the Philippines for 18 continuous years.

    Also Read: Business Talk with Hajime Koso: President of Isuzu Philippines Corporation 

    The Isuzu Advantage is the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 41 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed.

    (L-R) Mr. Hiroto Nakaguro (IPC Sales Assistant Division Head), Mr. Joseph Bautista (IPC Sales Division Head), Mr. Hajime Koso (IPC President), Mr. Steve Gingco  (General Manager of Isuzu Cebu, Inc.), Mr. Ilderim Castanares (Branch Manager of Isuzu Cebu)

    The 2018 Truck Fest-Cebu offered even more attractive discounts and financing deals courtesy of its partner financial institutions BPI, BDO, Maybank, Sterling, Orix Metro Leasing, and SBM Leasing Inc. Freebie coupons worth Php 10,000 of Isuzu parts were also offered for those who attended.

    Also read: Isuzu Genuine Accessories for Protection, Aptitude, and Elegance 

    For more information on Isuzu’s class-leading roster of trucks, SUVs and light commercial vehicles, log on to www.isuzuphil.com, or head on to your nearest Isuzu dealer.

    This is a press release. Minor edits were made prior to publishing.

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