October 04, 2018

Canon Launches Its All-New EOS R System

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  • Canon’s newest addition to its continuing EOS System is a must-have gear in your kit.

    The new EOS R System

    A new era of photography and creativity begins as the global imaging leader, Canon, launches its all-new Canon EOS R Sytempresenting the brand’s first 35mm full-frame CMOS sensor mirrorless interchangeable-lens digital camera, new RF lenses, and RF mount adapters.

    Also read: Business Talk with Kazuhiro Ozawa, President & CEO of Canon Marketing Philippines, Inc.

    Benny Yu, Canon Marketing (Philippines), Inc. (CMPI) Head of Consumer Imaging and Information Division and Mr. Kazuhiro Ozawa, CMPI President and CEO with the new Canon EOS R during the grand launch at Shooting Gallery Studios in Makati

    “As a global reader in imaging, Canon believes in pushing forward the limits of photography and filmmaking through the latest of its technologies,” said Benny Yu, Canon Marketing (Philippines), Inc. (CMPI) Head of Consumer Imaging and Information Division. “The ground-breaking Canon EOS R not only sets the new standard for cameras but also unlocks a future that allows photographers and filmmakers to take their visual storytelling further than ever.”

    Introducing the EOS R

    EOS R Body

    To boost user’s optical experience, the EOS R features an electronic viewfinder that will set the bar of photography to a more impressive level. It has the innovative RF mount with a large 54mm diameter, short flange focal distance of 20mm, and a robust 12-pin connection. This new RF mount provides an enhanced high-speed data processing between the lens and the body, enables incredibly fast Auto Focus, and elevates image stabilization and optimization.

    Moreover, the EOS R has a focusing speed of 0.05 seconds, a full-frame Dual Pixel CMOS AF sensor that features 5,655 manually selectable AF points, and ISO sensitivity range of 100-40,000 for stills and 100-25,600 for video. This allows shooting in low-light scenes more achievable, delivering an image quality at 30.3 megapixels.

    Also, the Auto Lighting Optimizer of the new EOS R, driven by the latest DIGIC 8 imaging processor, applies gradient to deliver intricate details in highlights and shadows for a well-balanced image, which is conducive in taking portraits specifically.

    The RF Lenses

    RF28-70mm f/2L USM, RF50mm f/1.2L USM, RF24-105mm f/4L IS USM, RF35mm f/1.8 MACRO IS STM

    Alongside the introduction of the new EOS R is the reveal of the RF lenses: RF24-105mm f/4L IS USM; RF50mm f/1.2L USM; RF28-70mm f/2L USM; and RF35mm f/1.8 MACRO IS STM, all represent a new frontier in lens design for mirrorless cameras.

    The RF lenses incorporate a control ring, allowing users to directly adjust numerous settings such as the shutter speed, the aperture, and the exposure compensation. The fully customizable control ring gives the users unparalleled flexibility in customizing their workflow and shooting style.

    The Mount Adapters

    Drop-in Filter Mount Adapter EF-EOS R, Control Ring Mount Adapter EF-EOS R, Mount Adapter EF-EOS R

    With the three optional mount adapters—Mount Adapter EF-EOS R, Control Ring Mount Adapter EF-EOS R, and Drop-in Filter Mount Adapter EF-EOS R—users can still use their EF and EF-S lenses to the EOS R system. These adapters, maintaining complete compatibility with the system, are also users should embrace.

    True enough, the new EOS R System is set to redefine users experience regardless of the genre of photography they are into. “The Canon EOS R System was developed with a vision of continuously taking the whole EOS system further for the photo and video enthusiasts. With this milestone launch, we hope to drive Canon’s business in the Philippines further to new heights,” said Mr. Kazuhiro Ozawa, CMPI President and CEO.

    Get the Canon EOS R for Php 147, 998 at Canon dealers nationwide or visit ph.canon for more information.

    • EOS R RF24-105mm USK Kit – Php 214,998
    • RF24-105mm f/4L IS USM – Php 68,998
    • RF50mm f/1.2L USM – Php 114,998
    • RF28-70mm f/2L USM – Coming soon
    • RF35mm f/1.8 MACRO IS STM – Coming soon
    • Mount Adapter EF-EOS R – Php 6,998
    • Control Ring Mount Adapter EF-EOS R – Php 13,498
    • Drop-in Filter Mount Adapter EF-EOS R – Coming soon

    Also read: Canon Philippines releases its new DSLRs, Mirrorless, and Digital Cameras

               
               
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