Tamang Ride PH Launches Nationwide Road Safety Movement on June 21 in BGC
On June 21, 2025, road safety takes center stage as Tamang Ride PH, a bold new advocacy by A Child’s Trust Is Ours to Nurture (ACTION), Inc., officially launches in Bonifacio Global City (BGC), Taguig. With support from leading mobility and advocacy partners including Honda Foundation, Inc., Honda Philippines, Inc., Yamaha Motor Philippines, Inc., Toyota Motor Philippines, Wellbin Group of Japan, and others, this event marks the beginning of a nationwide campaign for safer and more responsible road behavior, especially for the protection of children and youth.
IMAGE from ACTION, INC.
The Tamang Ride PH Grand Launch will be held from 10 a.m. – 9 p.m. at the 7th Avenue, Grand Central Park, BGC, at the back of Mitsukoshi BGC and is OPEN to the public.
Building a Culture of Road Safety, One Ride at a Time
Tamang Ride PH aims to shift road culture through digital innovation, education, and multi-sectoral collaboration. The event will unveil three major initiatives:
- Tamang Ride PH App Prototype – An upcoming mobile platform for reporting road incidents, locating certified safety trainers, and accessing safety resources.
- Tamang Ride PH Road Safety Modules – Age-appropriate learning materials designed to empower children and youth as informed and responsible road users.
- Tamang Ride PH Social Media Platform – A dynamic digital hub to raise awareness, drive education, and promote community action through engaging and shareable content.
A United Front for Safer Roads
More than just a launch, the event serves as a gathering of committed partners, passionate advocates, and everyday road users. Highlights of the day include:
- Morning Program: A ceremonial launch with keynote messages from esteemed partners and supporting organizations.
- Afternoon Activities: Interactive booths, immersive partner activations, and educational exhibits designed to foster awareness and engagement.
- Evening Social: A vibrant community mixer featuring car and motorcycle showcases, road safety influencers, and messages of support from riding teams.
Join the Movement
We invite everyone, from families and motorists to content creators, businesses, and youth groups, to join us in making roads safer for all. Whether you walk, ride, or drive, you are part of the solution.
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The Tamang Ride PH Grand Launch would not have been possible without the generous support of our partners and sponsors who champion the cause of road safety. This movement is proudly presented by A Child’s Trust Is Ours to Nurture (ACTION) Incorporated, alongside our Road Safety Ambassadors: Honda Foundation, Inc., Honda Philippines, Inc., and Yamaha Motor Philippines, Inc. We’d also thank Kawasaki Motors Philippines Corporation as our “Road Safety Champion,” Wellbin Group Co. Ltd. as Road Safety Advocate, and Toyota Motor Philippines Corporation as our Road Safety Guardian.
A big thank you goes to our major sponsors SMC Infrastructure and Melandrex Holdings Inc. (represented by M2 Car Accessories, M2 PMVIC, M2 Insurance, and Toyota Pasong Tamo) and our general sponsors, Urban Farmers PH and Bethel General Insurance and Surety Corporation. We also recognize our venue partners Mitsukoshi BGC, Federal Land, Inc., and Grand Central Park, as well as KG Events, our event management partner.
This initiative was made stronger through the support of the Embassy of Japan in the Philippines, JICA, the Japanese Chamber of Commerce and Industry of the Philippines, Inc., and the Philippine Red Cross. Special thanks to our media partners: Top Gear PH for advocacy coverage, and Business Mirror, Inside Racing, Lifestyle on Wheels, Master Garage Media Philippines, Moto PH, and Power Wheels for event coverage.
Lastly, we extend our appreciation to member organizations Jesus V. Del Rosario Foundation and Suzuki Every Owners Club, Inc., and to our passionate Tamang Ride PH influencers—Boss Gee, Inangmoto, Jet Lau Rider, Madamnventure, Miss OBR, Riderookie, and Russel Borja for inspiring a movement that puts safety first.
This is a press release. Minor edits were made prior to publishing.
