Frotea Offers Decadent, Yet Affordable Taiwanese Milk Tea
A new player has entered the milk tea battle royale! Frotea, one of the fastest-rising milk tea franchises in the country, finally enters the fray, offering tourists and locals alike with amazing, yet budget-friendly drinks that will surely knock them off their feet.
BEYOND BRAND
Frotea first opened its doors in September 2012 in Puerto Princesa, Palawan. The brand was the brainchild of Frotea owner, Engr. Ana Lustre Malijan who recognized the demand for quality milk tea and FroYo (frozen yoghurt) among consumers of all demographics on the island. Through this, Frotea became a cozy destination where people from all walks of life could enjoy a refreshing drink; from budget-conscious students, financially-stable young professionals, and adults in need of a well-deserved break.
“I went back to Palawan straight out of college and I wanted to have something on the side. Something that would keep me busy aside from working with my family. There’s something comforting about milk tea. It’s something we look for and crave,” said Engr Malijan.
Recognizing the surge in popularity of milk tea and FroYo stores taking over the country, Engr. Malijan decided a change was needed. With this, Engr. Malijan and her team put all their attention into improving Frotea’s strongest product: milk tea.
In 2019, Frotea began importing all its ingredients directly from Taiwan. The company’s full-service local commissary accommodates big volumes that ensure quality standards remain consistently high and the standard retail price (SRP) of their products stay low.
Frotea’s renewed focus as a premier destination for authentic Taiwanese milk tea is reflected in the revamped look found in each store. Designed to inspire comfort and vibrance, each Frotea store reflects a true millennial milk tea lifestyle- which is also evident in the brand’s mascots, Poppo and Bobba. Today Frotea is among the leading shops in the Philippines that specializes in authentic Taiwanese milk tea at insanely affordable prices.
“Most people in Palawan didn’t know what milk tea was.” It was a very new concept to a lot of people here. People who usually traveled to Manila were our first customers and before we knew it, hype picked up through word-of-mouth. We got a lot of customers from curiosity,” added Engr. Malijan.
Serving up fresh, authentic Taiwanese milk tea at insanely affordable prices
THE ALL-TIME FAVORITES
As a leading milk tea shop in the Philippines, Frotea offers a number of beloved customer favorites and bestsellers, including:
- Oreo Cheesecake
A standout among the Cheesecake Series of milk teas, this flavor harnesses a childhood favorite for a thick and tantalizingly decadent treat. - Ube Cheesecake
A unique twist on a customer favorite that showcases a beloved Filipino ingredient. - Wintermelon
A cherished favorite among milk tea fans all over the world, Frotea’s signature winter melon milk tea is made with ingredients sourced directly from Taiwan.
FROTEA FOR YOU AND ME
This year, Frotea invites everyone from all walks of life in every corner of the Philippines to cozy up and indulge with an irresistible cup of authentic Taiwanese milk tea. Prices start at Php 55.00.
Visit Frotea online to learn more about their decadent offerings.
This is a press release. Minor edits were made prior to publishing.
