Benguet’s Itogon Coffee Debuts at World Travel Market London
Earlier this year, we discovered the warm, hearty taste of Itogon coffee.
And recently, the premium specialty coffee made a debut at the World Travel Market London last November 4 to 6 presented by the Tourism Promotions Board (TPB) and coffee company, Henry & Sons.
Itogon Coffee
World Travel Market is one of the leading global events for the travel industry players where industry professionals can meet with potential clients and conduct business deals.
TBP’s Philippine booth featured weaving, accessories, as well as Filipino cuisine from the award-winning Chef Jam Melchor from Pampanga and Chef Rica Buenaflor from the Bicol region.
Along with Itogon coffee, Philippine coffee from Cordillera, Bukidnon, Mt. Apo and Cagayan de Oro were also showcased.
Also read: LIST: Must-Try Local Coffee Brands in the PH
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For entertainment, TBP also brought the award-winning artists of folkloric group La Lira Filipina, headlined by vocalist Princess Virtudazo and violinist and concertmaster Merjohn Lagaya.
The group serenaded the event with traditional Filipino music, as well as opera, Broadway and contemporary music.
Itogon Coffee
The Itogon Coffee started from a vision of Michael Harris—one of the founders of Henry & Sons and head of the Foundation of Sustainable Coffee Excellence—and his group.
Like your regular imported coffee, Itogon also boasts global qualities with its nutty, dark chocolate tableau aroma, paired with a light syrupy texture and balanced level of acidity. These qualities will perfectly remind you of a Filipino comfort coffee but on an international level.
Itogon Coffee Latte by the Florentine Cafe at Grand Hyatt Hotel
Itogon coffee is currently available at the Henry & Sons website and the Florentine Cafe in Grand Hyatt Hotel with variants such as Freya, G, Athena, and Eve for Php 580.
For every purchase of 250G can of Itogon Honey Bee Coffee (Php 450), Php 200 directly goes to support the partner farmers from their cooperative.
Florentine Cafe in Grand Hyatt Hotel
Also read: Florentine in Grand Hyatt Manila Offers European Delights On the Go
Sources: Tourism Travel Market, Henry & Sons Facebook Page, TheVault.ph, Philippines Tourism Promotion Board Facebook Page
