September 11, 2018

Tasting Corner for High Profile Spirits and Wines Now Available in SM Markets

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  • In the past decade, there has been a shift in the way Filipinos consume alcohol. With this, SM Supermalls supports this newfound maturity and sophistication by introducing the Tasting Corner. For a limited time only, enjoy free “perfect serve” samples of premium spirits at the pop-up stores now open in selected SM Supermarkets and Hypermarkets nationwide until November 8.

    You will be seeing these free taste stalls on your grocery day at select SM stores!

    Rather than consuming large amounts of beer in bars, Filipinos now prefer to purchase smaller amounts of premium brands to drink at home. Blue Mountain, the exclusive supplier of all wine and spirits sold in SM stores, will be offering Johnnie Walker, Hennessy, Jose Cuervo Gold, Fundador, Los Cardos, and Carlo Rossi wine and a selection of other great brands in a perfect serve.

    It is said that a bit of water or ice will release the true taste of scotch thus, the perfect serve

    Perfect serve is an old term where the liquor is served on a rocks glass with two ice cubes. It is an older version of neat, alcohol served at room temperature and on the rocks, alcohol served stirred with ice and strained. Most manufacturers recommend the perfect serve as a whole other exciting side that few know even exists.

    Blue Mountain with Johnnie Walker celebrates SM’s 60th anniversary

    This new and innovative tasting experience is the first of its kind and SM, celebrating its 60th anniversary, is confident the many will be delighted to grab this rare opportunity as well as new bottles of wines and spirits.

    (L-R) SM Hypermarket SVP for Merchandising Josie Tamayo, SM Supermarket Senior Assistant Vice President Leah Lee, SM Supermarket President Joey Mendoza, Future Trade International CEO James Duvivier, Moët Hennessy Philippines Inc. Managing Director Olga Azarcon, Mr. Herson Sy, Diageo Philippines General Manager Vanee Gosiengfiao, Blue Mountain President Antonio Villaseñor, Emperador Distillers Inc. President Winston Co, Philippine Wine Merchants President Ralph Joseph, and Premier Wine and Spirits Managing Director Robin Derrick Chua during the launch of the Tasting Corner at SM Hypermarket Mall of Asia.

    The Tasting Corner will be at the ff. SM markets:

    • August 31 to September 13 in SM Supermarket Megamall B and SM Supermarket Makati
    • September 14 to 27 in SM Supermarket Aura and SM Hypermarket Pasig
    • September 28 to October 11 in SM Supermarket Cebu, SM Supermarket Fairview, and SM Supermarket San Lazaro.
    • October 12 to 24 in SM Supermarket Southmall and SM Hypermarket Clark.
    • October 26 to November 8 in SM Supermarket Lanang Davao, and SM Supermarket Baguio
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