15 Years of You and Me: The Coffee Bean and Tea Leaf’s Story of Passion
The Coffee Bean and Tea Leaf celebrated 15 years of innovation, 15 years of giving back, and 15 years of bringing the best to its customers by launching the “15 Years of You and Me” campaign. This highlights the brand’s origin, journey in the Philippines, and most importantly, the heart-warming stories people create over a cup of their favorite coffee or tea.
The anniversary event held last May 31, 2018, in 26th st. Bistro by the Coffee Bean and Tea Leaf BGC, gave the guests a glimpse of their story, heritage, and innovation as they share their rich background as one of the oldest and largest coffee and tea retailers in the world.
Since then, they had breakthroughs in beverages especially the Original Ice Blended back in 1987, way before frozen coffee was a trend. They’ve always been passionate about creating and discovering new flavors that every sip comes with the unique aroma and taste, brewed and blended the way you want.
The highlight of the event is the coffee and tea cupping activity where they let the guests experience brewing their own coffee and tea. Three flavor categories were offered for the coffee cupping, the light to medium to the strongest one. For the tea cupping activity, they offered three flavors. The Green tea, the Oolong and the Herbal and Fruit Infusion.
Freshly roasted coffee from the coffee cupping activity.
The green tea, oolong tea and the herbal and fruit infusion
Since then they have been passionately innovating new flavors. But they don’t just deliver the taste, they make sure to deliver smiles by committing to social responsibility through their Caring Cup program. ‘Because in Coffee Bean and Tea Leaf, they don’t just create flavors, they connect people from across the globe by bringing in flavors to every home.
To know more about the campaign, visit The Coffee Bean and Tea Leaf (Philippines) on Facebook https://www.coffeebean.com.ph
