LG signs int’l K-Pop sensation BTS as mobile ambassadors
LG Electronics is the latest company to bet on the pull of K-Pop cool. The company is on the brink of producing its most ambitious and wide-reaching campaign to date, one headlined by BTS, today’s hottest K-Pop boy band.
Named one of Time Magazine’s 25 Most Influential People on the Internet for 2017, and the first Korean pop group to win “Top Social Artist” honors at the Billboard Music Awards and to perform at the American Music Awards, the wildly popular boy band will appear in a series of TV advertisements and social media campaigns for LG’s mobile products, beginning with the company’s soon-to-be-released flagship smartphone.
In the Philippines, the Korean boy band, composed of rappers Rap Monster, Suga and J-Hope, and vocalists Jin, Jimin, V and Jungkook, enjoys a huge following among millennials and youthful music lovers. A highly successful sold-out concert last year witnessed enthusiastic fans lining up at ticket outlets the evening before selling and causing the ticketing website to crash many times.
“BTS achieved international superstardom through raw talent, innovation and authenticity even though many gave them little chance of real success,” says Kim Su-young, vice president and head of marketing for LG Electronics Mobile Communications Company. “These qualities make BTS a great match with our smartphone brand, and we hope to be able to convey to the global audience that LG mobile devices are also about delivering bold innovation with a unique attitude.”
This is a press release. Minor edits were made by Philippine Primer editors.
