AXN Philippines launches new travel show ‘Adventure Your Way’
This February, AXN takes thrills to the next level with the premiere of its latest original series Adventure Your Way that seeks to explore the Philippines in a not so ordinary way.
Atom Araullo during AXN PH’s Adventure Your Way launch
Hosted by award-winning TV personality Atom Araullo, the 30-minute travel show dares to be different from other travel-oriented show as it introduces the concept of crowd-sourcing. In Adventure Your Way, social media fans have the power to decide and shape Atom’s itinerary by commenting on Adventure Your Way’s Facebook, Instagram, and Twitter account. All you have to do is share your travel bucket list by commenting on these accounts while using the hashtag #AdventureGoals. You may also help Atom decide which road to take in his #TakeMeAnywhere posts.
Adventure Your Way host Atom Araullo shares his insights about what to expect on the show: “The adventure goals aspect drives the program as it is not destination-specific, which makes it unique. There will be lots of situations in the show that will push me to go beyond my limit.”
“Viewers today want to be an active participant in their content consumption so we’ve bridged the gap between TV and social media by putting AXN fans in direct control of Atom’s adventures. The fantastic response to Adventure Your Way indicates that there is a real appetite for viewers to get involved, have a voice and then sit back and enjoy watching their ideas come to fruition on AXN,” said Armi Malaluan, Director & Business Head, AXN Networks Philippines.
/IMAGE Adventure Your Way Facebook page
With only a phone as his guide, Atom Araullo seeks to try heart-stopping experiences in the Philippines you have never seen before. For its first episode, Atom sets foot in Cebu where he goes on a challenging trip you wouldn’t to miss.
Adventure Your Way premieres on February 8, 2018 (Thursday) at 8:30 pm, first and exclusively on AXN.
