Celebrate Success With Chivas Regal
The holidays may technically be over for the rest of the world, but the season really does not end. If you’re unsure of what to give someone who has made it this year, give something that lets them share their success with those around them: a bottle of premium Chivas Regal whisky.
Considered by many to be a timeless classic, whisky makes the perfect statement drink for anyone who wants to surround themselves with luxuries and enjoy the finer things.
Chivas Regal makes an excellent selection for a gift if you have that kind of a person in your life. Launched in 1909, Chivas Regal is the world’s first luxury whisky and to this day it serves as a benchmark for quality and taste within the liquor industry.
A truly global brand, not only is it perfect for that jet-setting friend with his own private yacht, it’s also a great gift for anyone who’s made any significant progress in the past year as the brand is also symbolic of the unending search for excellence.
Chris Evans becomes Chivas Regals’ newest spokesperson
2017 has been a tumultuous year, with countries and communities becoming increasingly divided over important issues. The timing could not have been more appropriate for luxury whisky brand Chivas Regal to launch a new installment of their Win the Right Way Campaign.
Initially launched in 2014, The Win the Right Way campaign seeks to embody one of the core beliefs behind the Chivas Regal brand, that belief being that real success is more accurately measured by the lives a person has enriched, rather than the riches they accumulate for themselves.
This year’s installment campaign brings Captain America actor Chris Evans into the Chivas Regal roster of representatives to speak about working together to achieve success. He is also featured on several billboards across Metro Manila with a fitting caption: “Success tastes better shared”.
It is hoped that Evans will help inspire a new generation of Chivas drinkers to strive for success while making a positive impact on the lives of others.
“For me, success is about being a good person and helping others along the way, similar to the way that others have helped you in the past,” Evans explains. “Without the help of others, I believe no one would achieve as many things in their own lives, which is why I am proud to be a part of the Win the Right Way campaign. I truly believe that success is more fulfilling when we work together to achieve our goals.”
Richard Black, Global Brand Director for Chivas Regal also aligns the brand’s ideals with its thrust towards social responsibility, saying, “At Chivas Regal, we believe in sharing success, supporting local communities, and investing in social business. This is one our founding beliefs and is at the core of everything we do. Our latest campaign allows us to continue to champion our commitment to Win the Right Way together and gives us an opportunity to reinforce this belief in entrepreneurial thinking and generosity around the world.”
About Win the Right Way
The Win the Right Way campaign launched in 2014 and brings to life the Chivas Regal brand belief that real success is not measured by a man’s wealth alone but by how many lives he has enriched.
The latest installment of the campaign aims to reinforce this belief and inspire a new generation to achieve success whilst making a positive impact on the lives of others.
This is a press release from Chivas Regal. Minor edits were made by Philippine Primer editors.
