Zalora Partners with Ayala on Seamless Shopping through Digital
There’s another reason to be jolly this holidays! Zalora Group, Asia’s Online Fashion Destination, has partnered with Ayala Malls. This bond promises to change how people shop for clothes and accessories in the Philippines. A media launch was held at Seda Hotel in Bonifacio Global City, Taguig as Zalora Group CEO, Parker Gundersen laid out Zalora and Ayala’s plans to leverage both parties’ strengths to deliver an exciting new model for seamless shopping in the region.
Ayala and Zalora Executives: Paulo Campos (CEO of Zalora Philippines), Rowena Tomeldan (CEO of Ayala Malls, and Parker Gundersen (CEO of Zalora)
Driven primarily by shifting consumer behavior, shoppers demanding for a more seamless shopping experience across channels and devices. Consumers of the future want to have options anywhere and everywhere they may be. With over 10 million downloads since the app was launched in 2014, Zalora proves to be an efficient platform for brands to reach customers internationally.
CEO of Zalora, Parker Gundersen
Paulo Campos, Zalora Philippines CEO and Co-Founder, shared their strategy as Zalora and Ayala Malls are migrating offline and online relate to meet the growing demand for convenience and choices this holiday season.
Paulo Campos, CEO of Zalora Philippines and Co-Founder talks the media through Click-and-Connect, Click-Mortar, and more
Zalora will launch Click-and-Connect, elevating the level of service from the usual way of shopping online (i.e. deliver to your office or home) to one that allows shoppers to redirect their parcel delivery at Ayala Malls shopping centers. Their flagship location is in Bonifacio High Street and more branches are expected by 2018.
Click-Mortar Pop-Up Store, a forefront of the store of the future concept, combines the classic pop-up store with augmented reality, interactive booths, and beacon technology.
Last but not the least is Ayala Malls Digital Christmas Gift Guide on Zalora, for customers who want to avoid the maddening crowds this holiday season. Ayala Malls will launch its very own shop-in-shop on Zalora.
