SM Home launches ‘Complete Your Home with SM Home’ campaign for 2017
SM Home lets you “Complete Your Home” as you take a look at these inspiring interior design vignettes.
SM Store’s home section SM Home has unveiled its new brand tagline “Complete Your Home with SM Home,” during a grand launch held in SM Makati last June 22.
From L-R: SM Home AVP for Marketing & host Tom Castañeda, Interior Designers Misty Floro, Pai Edles, Angelo Siochi, Nina Santamaria, Iriss Mangio, and Dagny Madamba.
With the help of five creative up-and-coming talents from the design industry in the Philippines, SM Home presented beautifully-designed vignettes in the theme “Scandinavian-chic” using SM Home items, Boysen for paints, and Architectural and Design Source (AIS) for the tiles.
The living room designed by Misty Floro and Pai Edles of Morfosis /IMAGE SM Home
Playing with unconventional layouts and playful accents for the living room, Misty Floro and Pai Edles of Morfosis created an edgy modern style for the area. Iriss Mangio of ILM Interiors was assigned to design the home office space where she used bohemian elements and retro-objects to create a functional yet stylish room for a scene.
Home office space designed by Iriss Mangio
Bedroom designed by Angelo Siochi
Coming in to the intimate part of the home, Angelo Siochi made the space more intimate and relaxing by putting in functional items. “A designer’s job in designing a bedroom is not just to make a beautiful space but to allow clients to personalize,” said Siochi.
Dining area designed by Nina Santamaria/IMAGE SM Home
For the dining area, Nina Santamaria of Grupo Santamaria made the space look “beautiful, functional, and inviting” by using Scandi-chic designs, with a well-thought out use of color and contrast. And for the kitchen space, renowned Filipino chef Miko Aspiras and Interior Designer Dagny Madamba collaborated to create a kitchen area that is beautiful yet most importantly, functional.
SM Home AVP for Marketing Tom Castañeda
In an interview with SM Home AVP for Marketing Tom Castañeda, he shared a few things that expats may love about SM Home. “I think expats will find all of the items they need to complete their homes [here]. SM Home is the great place to shop if you don’t wanna spend too much but you want to give your home a personal touch or feel, you can find it here,” he said.
The vignettes are available for viewing during mall hours at the 5th floor bridgeway of The SM Store Makati.
Source: SM Home, Additional images by SM Home
