West Palawan corridor to get facelift with help from Premier Horizon

Premiere Horizon Alliance Corporation’s (PHA), an investment holding company that focuses on countryside areas rather than big cities, looks to get into the country’s growing tourism sector by putting in up to P500 million to develop an area in the emerging West Palawan corridor.

PHA plans to put up an eco-tourism township that brings together pristine mountain and seaside leisure offerings integrating a seamless blend of residential enclaves and vibrant retail centers in an ecologically-sustainable development.

In line this, PHA is raising P300 million to P500 million to fast track the development of a future tourism economic zone property of West Palawan Premiere Development Corporation (WPP), the company’s tourism subsidiary, which has already purchased a 5-hectare beachfront property in Nagtabon Beach, 40 minutes away from the Puerto Princesa International Airport.

The money will be used to accelerate the first phase of the project, which includes building up Nagtabon Beach and North Cove pods with roads, retail areas, water sports, boat rides, and the usual island activities, all in an effort to maximize access to the township property’s vast nautical highways.

“PHA’s investment in WPP is a strategic move consistent with our thrust to invigorate the countryside as we continue to hike up our investment portfolio”, said Augusto Serafica, Jr., President and CEO of PHA.

The project is seen to further revitalize Palawan Island as a world-renowned tourist destination. Master-planned by US-based architectural firm AECOM, the project is set to become at par with some of the world’s finest next-generation mountain and seaside communities. AECOM is the same company behind the San Roque Dam in San Manuel, Pangasinan, one of the country’s largest dams.