KTM AG partners with Ayala to make PH its Southeast Asian hub
The Philippines will be the Southeast Asian hub for a motorcycle venture led by Ayala Corp. and Austria-based KTM AG. Motorcycle production is set to begin this month, after it secures incentives from the government.
Image grabbed from International News Agency.
“With the Philippines positioned as the Southeast Asian hub for KTM, it is poised to boost its export capacity to address the rising demand among motorcycle enthusiasts in the region and nearby countries like China,” Trade undersecretary and BOI managing head Ceferino Rodolfo said.
Known to be the biggest European motorcycle manufacturer, Rodolfo said that KTM’s decision to target the Philippine market would give local consumers more brands to choose from, intensifying the healthy competition with brands from Japan and China.
KTM Asia aims to initially assemble 10,000 units which will double to 20,000 as soon as it is fully-operational. It targets to sell 3,000 to 5,000 units a year domestically. The rest of the units are said to be exported to China, Thailand, Vietnam, and Cambodia.
The Motorcycle Development Program Participants Association (MDPPA) is positive that the sales in the Philippines may hit the 2.5 million-unit mark by 2020, reaching or replacing Thailand in its position as the biggest seller of motorcycles next to Indonesia.
Source: The Standard, KTM
