#Lifein247: New Balance debuts the 247 Sport
New Balance keeps itself ahead of the lifestyle shoe game with the introduction of the 247 Sport, the latest addition to their 247 line of lifestyle shoes.
THE A-CONS. New Balance 247’s brand ambassadors, including RX 93.1 DJs Jay Abastillas (far right) and Lexy Angeles (far left).
Launched in the country last February 7 at Manam in BGC, the 247 Sport gives sneaker heads something to add to their collection with a new look, feel, and fit that draws inspiration from iconic New Balance performance models.
The 247 Sport combines an engineered mesh upper with a neoprene sock construction, keeping true to New Balance’s performance line. Though not fit for rigorous training, it is an “AM to PM shoe” according to Karen Pineda, Assistant Product Manager for New Balance in the Philippines.
The 247 Sport is a true lifestyle shoe that stays true to the modern urban 24/7 lifestyle yet keeps the New Balance performance brand in its veins thanks to multiple design cues from classic New Balance models: the asymmetrical details found on the toe vamp of the 1300, the collar strap design from the 574 and 576, and a sleeker, more lightweight version of the 998 midsole
It is currently available in four colorways with more to come in the following months. The New Balance 247 Sport was made available on www.newbalance.com last February 4 and will hit the following stores tomorrow, February 11 for a retail price of P4,595:
- New Balance Glorietta
- The Athlete’s Foot at Glorietta
- Commonwealth at SM Aura Premier
- Sole Academy at Bonifacio High Street
- SneakPeek at Shangri-La Plaza
- Capital at UP Town Center
For more information on the New Balance 247 Sport or to stay updated with New Balance’s latest line, be sure to follow them on Instagram and Twitter (@nb_lifestyle) or by using #lifein247.
