Japanese travel group JATA to market more Philippine destinations

(Image grabbed from www.getrealphilippines.com)

In a news statement published by Business Mirror last October 27, an influential group of travel agents from Japan are committed to promote popular destinations in the Philippines.

The Department of Tourism said that they would pursue a more aggressive campaign on promoting the Philippines, which will focus on niche market and female travellers, usually 20 and 50 years old, spend their hard-earned income by immersing in a destination’s culture and history, and are attracted to luxurious pampering activities.

Secretary Teo added that they will also focus on promoting new and emerging destinations such as Laoag in Ilocos Norte, Siargao in Surigao del Norte, Iloilo, Palawan, Clark in Pampanga and Davao.

According to the Department of Tourism secretary, Corazon T. Teo, Hiromi Tagawa, chairman of Japan Association of Travel Agents (Jata) , he personally conveyed his message on marketing more Philippine destination. The JATA is the one responsible for the boosting of Japanese visitors in Cebu, which according to some Japanese, is their favourite destination.

 

Sources: Department of Tourism- Philippines Business Mirror