FWD Life Philippines wins 2 honours at the 1st Insurance Asia Awards

FWD Life Philippines, the fastest growing insurance company in the country today, bagged two prestigious awards at this year’s Asian Banking and Finance Insurance Asia Awards (IAA)m which recognized the best in the Asian insurance industry at the Shangri-La Hotel in Singapore on July 20.

 

 

FWD was hailed as the Marketing Initiative of the Year with their innovative health and awareness advocacy campaign known as Live to Move. The campaign encouraged an active and healthier lifestyle among Filipinos empowering them to get ready to live their lives to the fullest.

They are also awarded the “Digital Insurance Initiative of the year” recognizing their “Life Is” campaign which highlighted FWD’s goal of empowering Filipinos to live a passionate life without hesitation. The multi-channel campaign featured a digital mural of people who shared their photos and video through FWD’s social media platforms. It resulted to a beautifully moving 15-second video.

“It’s rewarding to see that our efforts to encourage today’s youthful, creative and diverse generation to live ife passionately, are being recognized, even outside the of the Philippines,” says FWD’s Head of Marketing Roche Vandenberghe.

“We are proud to have two winning campaigns,” shares FWD Life Philippines President and CEO Peter Grimes on receiving the awards. “It’s particularly exciting given that we are still in our first year of operations. We aim to continue with this momentum and pursue our vision of changing the way people feel about insurance.”