#TinapayNatin Pinoy Bread Baking Competition

Pan de sal, pan de coco, monay, ensaymada, kababayan, putok — these are just some of the classic Filipino bread that you can find at any local bakery and Filipinos take pride in.

In celebration of the Philippines’ colorful bread culture, one of the country’s largest flour milling companies, Pilmico, is collaborating with Max’s Corner Bakery (MCB) of Max’s Group, Inc. in paying tribute to locally produced baked goods and Filipino ingenuity by inviting the youth to take part in the nationwide #TinapayNatin Bread Competition on September 09, 16, 23 and October 13, 2016.

Last July 19 (Tuesday), the launching of #TinapayNatin Bread competition was held at the very first branch of Max’s Restaurant on Scout Tuazon, Quezon City. The press conference was attended by the media, bloggers, local food advocates, chefs and, of course, the members of Pilmico and Max’s Corner Bakery.

Four thought leaders behind the movement gave meaningful talks about the Philippine’s food culture, and how Pilmico and Max’s Corner Bakery’s love for the local helps our local farmers and food producers. “If you look closely at our bread basket, I guess you could say we are an ingenious people who could create many breads from one dough,” shares Philippine Culinary Heritage Movement Convenor, Chef Jam Melchor.

 

 

Ms. Norie Bermudez, VP for Sales of Pilmico (Official) explains how the “Mahalin Pagkaing Atin” movement spawned the Tinapay Natin Pinoy Bread Baking Competition.

 

 

Max’s Corner Bakery’s Director and President, Ms. Carolyn Trota-Salud talked about how the Tinapay Natin Pinoy Bread Baking Competition aligns with their own CSSR program.

 

 

#TinapayNatin Bread Competition is a nationwide bread-making contest championed by Pilmico’s Mahalin Pagkaing Atin (Love Local Food) movement, an advocacy aimed at amplifying the role of every Filipino as a producer and guardian of its food heritage. The competition coincides with Max’s Corner Bakery to promote appreciation for local food, especially when it comes to inspiring a renewed love for baked goods.

 

 

#TinapayNatin is an initiative fueled by different types of local bread that carry the distinct taste, flavors, and history of their home region, thereby acting as a reflection of the unique culture and agricultural landscape of our country. Inspired by the desire to promote local cuisine and encourage Filipino bakers to pursue and share their passion for bread and baking, this competition aims to further this passion, especially among the Filipino youth.

Who can join?

Students aged 18-35 years old who are currently enrolled full-time in an institution are encouraged to join the competition. Teams of two students from different locations nationwide will compete in the elimination rounds.

To qualify, each team must present:

● one (1) regional bread – associated with a region or a place within a region in the Philippines

● one (1) modern bread – inspired by a local bread (regional or national) but has a surprising twist in the form of ingredients, baking methods, flavours and techniques.

Contestants must fill out the official #TinapayNatin Google form found on their Facebook page, Tinapay Natin Pinoy Bread Baking Competition. Deadline for submission is on August 12, 2016.

There will be three (3) elimination rounds for the #TinapayNatin Competition which will be held in different locations:

● September 9 – Bulacan (STI College and MacArthur Highway)

● September 16 – Batangas (Lyceum of the Philippines University and Capitol Site)

● September 23 – Iloilo (St. Therese College and m.h. DEL Pilar St., Molo, Iloilo City

● October 13 – Manila (Treston International College and University Parkway District, BGC)

For full mechanics and competition guidelines, please click here.

#TinapayNatin Bread Baking competition aims to encourage and empower the local youth. A predetermined amount from every piece of the winning bread sold by Max’s Corner Bakery will also go to the team’s chosen public school beneficiary. The winning team from each of the elimination rounds will receive ten thousand pesos (Php 10,000) worth of gift certificates from Max’s Restaurant, plus a chance to get exclusive training from Pilmico Research and Training Bakery. The Grand winner with the highest total score will receive a total cash prize of fifty thousand pesos (Php 50,000), a trophy, and a medal. In addition to this, at least one of their bread entries will be sold and distributed at MCB outlets for a probationary period of forty-five (45 days).