March 22, 2021

JAPAN TRAVEL: Amakusa Shuzo in Kumamoto Prefecture, Japan

  • HOME
  • Travel
  • JAPAN TRAVEL: Amakusa Shuzo in Kumamoto Prefecture, Japan
  • Apart from its regional gourmet, Amakusa is known for its local beverage called shochu. This Japanese distilled beverage is not to be confused with sake. Shochu is distilled liquor made with rice, sweet potato, and barley, while sake is only made using fermented rice.

    Amakusa Shuzo in Kumamoto, Japan

    Hiraki Arito of Amakusa Shuzo

    In Kyushu, shochu is the quintessential drink. It is also in Kyushu, particularly in Amakusa, where Amakusa Shuzo is located; one of the companies in Kumamoto known for shochu production.

    The production house, where the shochu is being made

    This brewery started out in 1898 when Eizo Hirushita established a brewery for sweet potato shochu making. As time passed by, the clamor for sweet potato decreased, which is why they developed a rice shochu variety, which became popular in Amakusa. Gradually, they began to revive sweet potato shochu which is now getting more popular across Japan.

    Inside the storage room

    Amakusa Shuzo has a small-scale production although they ensure that their products are of superior quality through their traditional skills.

    Marie Lozano tries the Amakusa shochu

    Sweet potato fries, a delicacy in Kumamoto

    One of their bestselling products is the Ikenotsuyu, a distilled drink made with potato and malted rice. Although it is produced in small quantities, they make sure it still retains its quality through their meticulous methods.

    Ikenotsuyu 720 ml (¥1,358) and 1800 ml (¥2,726)

    To know more about their products and where to buy them, please contact them through the details provided below.

    General Information:
    Address: 11808 Komineichi, Shinwa Town, Amakusa, Kumamoto Prefecture, Japan
    Contact: +81-969-46-2013
    Operating Hours: 8 am to 5 pm (Closed on Sunday, Public Holidays, and New Year)
    Contact form:
    Facebook page:

    This first appeared on Philippine Primer magazine’s February 2019 issue.

    You might also like...
    MITSUKOSHI BGC in Taguig: The First Japanese-Inspired Lifestyle Mall in the Philippines
    SuperPark Philippines in Taguig: Manila’s Newest Family-Friendly Attraction
    Space & Time Cube+ in Pasay: PH’s First Immersive Digital Art Museum
    Friends Screen Golf in Alabang: Korea’s Favorite Golf Simulator Now in PH
    Screen Golf by KGolf in Alabang: Cutting-Edge Technology with LG Electronics