January 30, 2024

Have a Prosperous Setsubun 2024 with These Ehomaki Offerings

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  • Ehomaki (lucky direction roll) is a traditional Japanese sushi roll associated with Setsubun, a festival marking the beginning of spring in Japan. This uncut sushi roll is filled with various ingredients such as vegetables, egg, and seafood. Held on February 3, the tradition of eating ehomaki for good luck and prosperity originated in the Kansai region and has since spread throughout Japan. It is believed that eating this in silence while facing the year’s lucky compass direction (determined by the zodiac), will bring the diner good fortune and success.

    The act of eating ehomaki is a symbolic gesture meant to invite happiness and prosperity into one’s life, and it reflects the Japanese cultural emphasis on seasonal and ceremonial practices. The specific ingredients and the roll’s cylindrical shape are also thought to represent a rich and fulfilling life that make this a popular and meaningful treat during Setsubun.

    To welcome a prosperous 2024, these establishments are inviting abundance and good fortune with their ehomaki offerings.

    Hotel Okura Manila

    IMAGE from Hotel Okura Manila

    Join the Setsubun festival celebrations with Hotel Okura Manila’s unique ehomaki offerings, a silent meal believed to bring good fortune for the year ahead. Available from Jan 29 – Feb 3, enjoy traditional ehomaki at Yamazato and Japanese-inspired versions at Yawaragi, with prices starting at Php 900++. For inquiries and reservations, contact them at +(632) 5318 2888, 0917-842-9067, yawaragi.service@hotelokuramanila.com, or visit https://bit.ly/ReserveATable-Yawaragi.

    Fukudaya Japanese Dining

    IMAGE from Fukudaya Japanese Dining

    Celebrate Setsubun on February 3 with Fukudaya Japanese Dining in BGC, as they bring abundance and good luck through their auspicious ehomaki. You may also want to try their futomaki (Php 420/full roll; Php 220/half roll). Seafood Roll, Simmered Beef Roll, Eggetable Roll, Tuna Mayo Roll, and Ebi Mayo Roll are also available. To pre-order or for more information, call them at 0927-264-0171 or (02) 8800 3563, or check out their Facebook page. It is preferable to make a reservation, but they can also accommodate orders without one. Fukudaya can also accommodate same-day orders, although you may have to wait a bit longer.

    Mitsukoshi Fresh


    Get ready for good fortune in 2024 with Mistukoshi Fresh’s Kaisen Ehoumaki for only Php 550! Make sure to savor this special sushi roll on Feb 3 while facing the auspicious east-northeast direction for extra luck. Pre-order this at Mitsukoshi Fresh anytime from today until Feb 2, 2024 – just visit their service counter to secure your order.

    Minnano Supermarket

    IMAGE from Minnano Supermarket

    Gear up for “Setsubun” with a delicious start! Pre-order your homemade Ehomaki, a special Setsubun sushi roll, from Minnano Supermarket by Jan 31 (until 12 p.m. on Feb 2 for Philippine Primer readers), featuring fresh Japanese ingredients with options of shrimp or eel for only Php 698. Pre-orders await for pickup on Feb 3 after 9 a.m. so don’t miss out!

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