June 07, 2022

Support Local Farmers through Eat- and Box-all-you-can at Ayala Malls

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  • Support Local Farmers through Eat- and Box-all-you-can at Ayala Malls
  • Fill your tummy with local fruits and veggies fresh from the province! Ayala Malls under the Alagang AyalaLand Program is supporting Rural Rising (RuRi) in helping Filipino farmers by hosting farmer-to-consumer marketplaces in highly accessible venues around the metro.

    Alagang AyalaLand is Ayala’s community engagement program that aims to aid in the country’s road back to recovery by supporting the growth of community-oriented organizations, opening more employment opportunities, providing disaster relief to surrounding communities, and promoting a sustainable environment.

    IMAGE from Ayala Malls

    RuRi on the other hand is a non-profit organization that helps distressed Filipino farmers get back on their feet by sending rescue trucks to areas where there is an over-production of produce and paying the farmers above-farm gate prices. Recently, however, with RuRi’s limited capacity, it has been difficult to purchase all their produce and thereby meet the full depth of the farmers’ daily needs. RuRi mused on a Facebook post, “It was by divine providence and perfect timing that Ayala Malls offered the Activity Center of Alabang Town Center (ATC) for three full days to support our cause and bring local goods within the reach of its patrons.”

    Box All You Can is no simple shop-till-you-drop gig, instead, participants can collect all the fruits and vegetables they can fit inside a 14x14x8 box within 10 minutes. Ayala Corporation Associate Director Mariana Zobel de Ayala shared “It was so much fun. I love that it was gamified, that there was a time frame, it added a different adrenaline rush to it. And the veggies and fruits were so fresh and so organic, I was really impressed by the whole experience.”

    IMAGE from Ayala Malls

    The success of Box-All-You-Can at Alabang Town Center prompted the continuation, as well as a variation, of the acclaimed effort. Ayala Malls and RuRi invite everyone to a Mango Eat-All-You-Can on June 11 for only Php 200 and a Box-All-You-Can for only Php 699 on June 12. Both one-day events are happening exclusively at Market! Market! to empower the agricultural sector during the rainy season. RuRi furthered, “Nearing the rainy season, the farmers will have less to sell, there will be less income. This will be their last hurrah for a good price, this is it.”

    Mango Eat-All-You-Can on June 11

    Ayala Malls is bringing the country’s—if not the world’s—sweetest and most delicious mangoes all the way from Guimaras to Market! Market! For only Php 200, anyone can eat as much as they can in one glorious sitting. Just like in any buffet, the treats cannot be boxed or taken home. Registrants also have the option to donate the yellow mangoes to a worker, a security guard, a rider, or a driver, for the same price. Pick and reserve your time slot in advance by signing up here.

    Box-All-You-Can on June 12

    IMAGE from Ayala Malls

    For the price of only P699, shoppers can fill a 14″ x 14″ box with as many locally-produced fruits and vegetables to the brim. The produce varies from fresh beets, carrots, radish, cauliflower, eggplant, cabbage, corn, potato, pineapple, papaya, lettuce, and more. These come all the way from the Cabbage farmers of Cagayan, the Onion farmers of Luzon, the Cauliflower farmers of Ilocos, the Zucchini and Radish farmers of Benguet—and the list goes on! Register in advance for this one-day event here .

    Alabang Town Center is also preparing for round two with RuRi at a Fruit-All-You-Can event on July 9 to 10. Stay tuned for more information by visiting Ayala Malls’ website or checking them out on Facebook and Instagram.

    This is a press release. Minor edits were made prior to publishing.

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