PH Businessman Alex Lichaytoo Receives Order of the Star of Italy
Alex Lichaytoo, the co-founder of Bacchus International, was recently knighted by the Italian government with a Cavaliere dell’ Ordine della Stella d’Italia (Order of the Star of Italy) last March 16 in recognition for his contributions in bridging Philippine and Italian culture.
A surprised Mr. Lichaytoo (right) greets Italian ambassador to the Philippines Giorgio Gulielmino who presented his award.
Alex Lichaytoo and his brother Clifford established Bacchus International, Inc. in 1995 with the goal of bringing premium wines to the country. Over the years, they expanded their business to introduce the best Italian food products to the Philippine market.
Lichaytoo’s business has brought Lavazza coffee, De Cecco pasta, Venchi chocolates, and Caputo 00 Pizza flour among others to our shores. The brand has continued to expand become a forefront showroom of high-quality food from Italy.
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(L-R) Deputy Counsel of Embassy of Italy Eugeniu Rotaru, Winnie Go and Raul Francisco
Order of the Star of Italy
The Order of the Star of Italy is originally an order of knighthood to recognize extraordinary contributions for the reconstruction of Italy after World War II. In 2011, it was reformed to honor Italians abroad or foreign for efforts in the promotion of friendly relations between Italy and other countries.
The full Italian title Cavaliere dell’ Ordine della Stella d’Italia roughly translates as the Knight of the Order of the Star of Italy. The first Filipino knighted with this honor is Ernest de Leon Escaler and recently in 2018, chef Margarita Forés.
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Alex Lichaytoo
Alex Lichaytoo has regularly visited the regions of Piedmont and Parma to look at various Italian food products that would expand the average Filipino’s palate.
(L-R) Margarita Fores, Alex Lichaytoo, Amb Giorgio Guglielmino of Italy and Clifford Lichaytoo
It is this incomparable yearning to provide quality Italian food to every Filipino that has made him a distinguished and respected figure in the food industry. Thus, worthy of the knighthood from the government of Italy.
This is a press release. Edits were made prior to publishing.
