Tanduay: Ranked World’s No. 1 Rum
For the first time ever, a Filipino Pride Liquor brand has taken over the number one spot in a list of international rum and is now the top-selling rum in the world!
Tanduay, a Filipino brand of rum, is now the world’s top-selling rum and has taken over the spot from the long-time domination of Bacardi. Drinks International has released the “definitive ranking of the world’s million-case rum brands”, citing Tanduay as the new industry leader followed by Bacardi and McDowell’s No. 1.
Nestor Mendones, Chief Financial Officer, Tanduay Distillers, Inc. / IMAGE Philippine Primer
In the first-ever Tanduay Executive Report to the Media last June 13, 2018, Tanduay Distillers, Inc announces their world domination as the top-selling rum in the world together with their increasing sales report and the future endeavors of the company.
Through their hands-on leadership, the company made historic expansions in the world arena, making alliances with companies in the United States. This expanded their distribution capacity making them known internationally.
Paul Lim, Chief Marketing Officer, Tanduay Distillers, Inc. / IMAGE Philippine Primer
As they continuously explore the ever-changing marketing landscape, Tanduay Distillers implemented a nationwide music marketing campaign for the younger market and was also the first local liquor brand to sponsor an NBA Team—the Golden State Warriors—and launching their very own athletic brand: Tanduay Athletics.
Gerry Tee, Over-all Head of Distillery Operations, LTGC & Chief Operating Officer, Absolut Distillers, Inc. / IMAGE Philippine Primer
Today, the company continues to explore new markets abroad and market approaches locally to bring the brand closer to the younger consumers. With their marketing innovations, these projects led to the success in becoming the world’s number one rum.
Lucio K. Tan Jr., President, and Chief Operating Officer, Tanduay Distillers Inc. / IMAGE Philippine Primer
Being on top is easy, but staying on top is the hardest. From the vision of his father, Lucio Tan Jr. is continuing the legacy by being hands-on with more expansion projects and increasing distillery production, with a promise to harvest and serve only the world’s finest rum.
Written by Denisse Tenorio
