Fun Budget Campaign to Feature the Island of Boracay in the Philippines
With the goal of making Boracay a prime destination in the country, it is now slowly being achieved after being featured in a tourism campaign under Fun Budget Campaign Japan last October 2017.
PRIMER FILE PHOTO
Fun Budget Campaign Japan is a series of branded content featuring popular Key Opinion Leaders (KOLs) showcasing how luxury experience in various destinations can be fun for Joshi Tabi or the market targeted on Japanese women travelers.
Spider House in Boracay. PRIMER FILE PHOTO
PUKA BEACH. Primer File Photo
In partnership with Cebu Pacific Air, the Department of Tourism in Japan sent two popular individuals to the Philippines, particularly in Cebu and Boracay for a familiarization tour. During the stay of these two popular Japanese individuals in the country, they were able to experience a wide array of fun activities in Boracay which include mermaid swimming, helmet diving, and the popular island fish spa. Aside from that, they were also able to immerse themselves in Boracay’s nightlife experience, mouth-watering food choices and the thrill brought by a number of souvenir shops present.
Furthermore, these individuals also discussed how Boracay can easily be accessed and how traveling to the island is made affordable with Cebu Pacific’s low airfare and wide network connection. They have also served as good endorsers to young Japanese individuals by promoting Boracay as a perfect spot for a Joshi Tabi trip in the Philippines.
Written By: Patricia Antoinette M. Nacianceno
Video from: Pinkikay Corner on YouTube
Source: Randomly Candid PRs
