A first for the beverage industry: PHILRESCA
The country’s first-ever expo for the burgeoning beverage industry opened its doors yesterday at the World Trade Center in Pasay City, and its first edition focused on the one thing everyone has had a recent love affair with: coffee.
Organized by Phil. Asia Conferences and Exhibitions, Inc., the Philippine Restaurant, Café and Bar Expo (PHILRESCA) is the country’s first dedicated sourcing event for the beverage industry.
PERUVIAN COFFEE. These are still dry, but once roasted they take on a different flavor.
ROCKVIEW LOWFAT MILK. If it’s from Califarmia, you can bet it’s fresh.
LOOKING TO GET ONE OF THESE IN YOUR CAFÉ? Talk to the guys from Barista Depot. They’ll help you out.
The event caters to all of those interested in what their restaurant, café, and/or bar needs. This year’s Philresca, however, catered most to the country’s growing coffee industry, with exhibitors showcasing everything from premium coffee beans to top-of-the-line coffee-making products.
One of the exhibitors hails from the town of Amadeo, Cavite, hailed as the “Coffee Capital of the Philippines.”
Those looking to break into the industry will benefit from the educational seminars such as The Cupping Exchange, which highlights the best local coffee beans and their farmers. There’s also Philresca Sessions, a learning-filled discussion on business strageties, latest products and trends, as well as other essential knowledge and issues in the beverage industry.
The main event of Philresca takes place this Saturday, March 4, as the country’s top baristas slug it out at two competitions sanctioned by World Coffee Events: the Finals of the Philippine National Latte Art Championship and the Philippine National Barista Championship.
RISING COFFEE INDUSTRY. May Juan (center), President of Phil. Asia Conferences and Exhibitions, Inc., talks about the impact they want to have with Philresca.
“With nearly 100 exhibitors, the event will cater to a growing number of industry players, professionals, and students who are looking for a quality event on the business of restaurant, café, and bar,” said May Juan, President of Phi. Asia Conferences and Exhibitions, Inc.
Philresca continues today at the World Trade Center until Saturday, March 4, from 10:00 am to 6:00 pm.
