January 24, 2022

DOT launches “ASMR” tourism videos project

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  • DOT launches “ASMR” tourism videos project
  • The Department of Tourism (DOT) has launched a one-of-a-kind program that would take tourists to local destinations online by incorporating ambient sounds of those places.

    Mt. Amuyao/IMAGE from Barlig Mountain Province Facebook page

    Dubbed the “ASMR (Autonomous Sensory Meridian Response) Experience the Philippines,” it aims to bring travelers ASMR videos that would allow them to tune into nature and be fully present in the moment.

    According to the Quarterly Journal of Experimental Psychology, ASMR is “a special perceptual phenomenon in which some people can experience a tingling, static-like sensation in response to some certain auditory or visual stimulations.”

    “This project of the DOT is anchored on the concept that when people travel, they go ‘sightseeing’, but it is with their ears that they hear and sense things all around them. Through these videos, people get to share with the travel experience,” Tourism Sec. Berna Romulo-Puyat said.

    The first video for the Mountain Province series, featuring a walk in the scenic town of Barlig and a breathtaking journey to the summit of Mt. Amuyao, has already been launched on the tourism department’s official YouTube channel. The succeeding video series will take viewers to Ilocos Norte, then tourist spots in Visayas and Mindanao.

    For best experience, use open back headphones.

    Source: Department of Tourism

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