Fenty Beauty Make-Up line by Rihanna

After collaborating with MAC in 2013 and 2014 for her RiRi Woo makeup collection, Rihanna had recently launched her own makeup line called “Fenty Beauty by Rihanna”. Her love for makeup started when she was young while watching her mom put makeup on her. Later, she became obsessed with makeup and wanted to create her own makeup line.

IMAGE Sephora

Rihanna, born Robyn Rihanna Fenty launched her own makeup line via her own Instagram account. When asked why she decided to name her makeup line “Fenty Beauty by Rihanna”, she said that she perceives beauty as a personal thing thus naming the makeup line from her own name-Fenty.

IMAGE Yahoo Lifestyle

Fenty Beauty by Rihanna is for everyone. It is for all skin tones, race, age, religion, and culture. It is exclusively made in partnership with Sephora and is launched in almost 17 countries worldwide. What makes this makeup line special is that Rihanna herself had 100% involvement in creating the beauty products for her own makeup line from perfecting the formula to creating 40 shade range for her foundations.

Some of Fenty Beauty by Rihanna’s products include face primers, brushes, foundations with 40 available shades, highlighters, cream contour sticks, lip gloss, sponges, invisible blotting powder, etc. Fenty Beauty by Rihanna was made to let girls of all age fall in love with it and be able to fully express and appreciate themselves as individuals.

Written By: Patricia Antoinette M. Nacianceno
Image Source: Sephora, Yahoo Lifestyle; Video from Fenty Beauty Rihanna on YouTube