May 15, 2024

Etude House in Makati: Beauty and Youth described in a romantic fairy tale

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  • Etude House in Makati: Beauty and Youth described in a romantic fairy tale
  • Etude House is one of the most popular South Korean cosmetic brands available worldwide.

    The brand name Etude comes from Frederic Chopin’s studies of the piano. It was in 1966 when Etude was created and founded, but it wasn’t until 1997 when they settled with Etude as a name for their corporation.

    Etude House at SM North Edsa

    The brand is mostly found in Asian countries such as the Philippines, Singapore, South Korea, Brunei, Myanmar, and Japan. Etude hit Philippine shores last 2009 with their quality and skin-friendly Korean products. They are known not just for their cosmetics and beauty products that they carry but also for their unmistakeable pink flare seen in every shop.

    Sugar Tint Balms (Php 498)

    Wonder Fun Park (Php 798)

    Most of the products they sell are endorsed by some of the most popular Korean celebrities. The choices range from lipsticks, blush, face powder, nail polish to beauty products.

    Etude treats their customers like princesses, hence their collective name. Etude’s products are girly and very feminine. Some of their products have been a favorite for cult beauty experts, as they are also known to be more affordable compared to other Korean brands.

    Baking Soda Pore Cleaning Cream (Php 390), Baking Soda Pore Cleansing Foam (Php 450)

    They sell bold lipsticks and lip tints that will make your face glow. Most of the colors are bright and bubbly, representing their princess. There are over 20 branches in the Philippine, with its success it hopes to bring new products to the world of cosmetics.

    You may visit their branches in different malls in the Philippines, or check out their Facebook @etudehousephilippines page  for more information or inquiries.


    Images source: Etude House Philippine Facebook page

    General Information

  • SM Beauty, G/F SM Makati, Makati City
  • etudehousephilippines
  • etudehousephilippines
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