September 27, 2019

9 Cruelty-Free Local Makeup Brands

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  • It can be hard to find the perfect product if you are a makeup enthusiast and a proud advocate against animal cruelty at the same time. But if you take time to research on cruelty-free makeup products, you’ll find that it’s quite simple to replace your old makeup stash.

    Step up your makeup game with these 9 cruelty-free local makeup brands!

    Ellana Mineral Cosmetics

    Established in 2008, Ellana Mineral Cosmetics is the No. 1 mineral cosmetic brand in the country. It is known to introduce a selection of mineral makeup created for all skin types and Asian tones.

    Did you or are you planning to get your Ellana essentials during our Anniversary Sale? Comment below if yes! 😍😍Ellana…

    Ellana Mineral Cosmeticsさんの投稿 2019年9月5日木曜日

    Aside from paraben-free and cruelty-free makeup products, they are also an advocate of plastic-free packaging by selling refillable cases and product refills.

    Where to buy: Landmark, SM Store, Watsons, Pure Beauty
    Facebook: Ellana Minerals Cosmetics
    Instagram: @ellanaminerals

    Colourette Cosmetics

    Colourette Cosmetics is one of the country’s most-raved homegrown brand that promotes diverse beauty through its wide range of chic lip products.

    They highlight their innovative line of makeup products aiming to empower modern-day women of all skin types and tones.

    Their products include lip and cheek tints, liquid lipsticks, liquid highlighters, and brow makeup.

    Also read: Colourette Cosmetics: Empowering the modern day women through beauty

    Where to buy: Stores and kiosks at SM Department Stores, Watsons, Landmark, Robinsons, online shops
    Facebook: Colourette Cosmetics 
    Instagram: @colourette.cosmetics

    Happy Skin

    Happy Skin boasts a selection of promising makeup products that do not only beautify but also help skin problems. It is recognized as the first local makeup line to offer an entire range of skin-caring makeup.

    All of their products feature natural skincare ingredients such as Japanese tea leaf, cherry blossom, hyaluronic acid, Argan oil, and more. These key ingredients are sourced and made in the world’s beauty capitals like Korea, Japan, and Taiwan.

    They also do makeup line collaborations with some of the country’s most celebrated personalities and brands such as Disney Princesses, Plains & Prints,  Kathryn Bernardo, and Heart Evangelista.

    Where to buy: Beauty Bar, select Plains & Prints boutique, Rustans Shangri-La, SM Store, Landmark
    Facebook: Happy Skin
    Instagram: @happyskin_ph

    Human Nature

    Human Nature is a well-known local brand established as a social enterprise offering natural beauty, home, and personal care products.

    Most of their products are formulated using only homegrown ingredients that are proven effective.

    What to love about this brand is their strong advocacy against animal testing, which is why they are awarded by People for the Ethical Treatment of Animals (PETA) as the first cruelty-free local cosmetics and personal care company in the country.

    Also read: PH’s Human Nature brand wins awards in Europe

    Also read: Human Nature PH: A story of nature, beauty, and social enterprise

    Where to buy: SM Store, Watsons nationwide
    Facebook: Human Heart Nature
    Instagram: @humanheartnature

    Pink Sugar

    Pink Sugar boasts an affordable selection of promising makeup line that is expertly curated by makeup professionals. They commit to promoting PETA’s Beauty without Bunnies program and certify as a cruelty-free and paraben-free makeup brand.

    One of their cult-favorite products is the Our Lil Secret Foundation, which is proven to be full coverage and waterproof with a matte finish. 

    Where to buy: Landmark, SM Makati, SM MOA, SM Manila, Watsons
    Facebook: Pink Sugar Cosmetics
    Instagram: @pinksugarph

    Everyday Love+

    Since liquid lipsticks were hyped, more local makeup brands have created their own take on the mainstream lip product, one of them is Everyday Love+.

    This local makeup brand offers specially curated makeup limited to liquid lipsticks and brow products at affordable prices. Their products are manufactured in Hong Kong and are paraben-free.

    Where to buy:
    Facebook: Everyday Love+
    Instagram: @everydayloveph

    V&M Naturals

    Born out of the need for natural skin remedies, V&M Naturals is a leading all-natural cosmetic company in Southeast Asia since 2008. They are well-loved for their organic skincare products that work wonders on all types of skin.

    Apart from their skincare products, they also sell a few healthy makeup such as the Silk Serum Foundation and Silk Powder Foundation. These items are certified vegan and safe even for pregnant women.

    Where to buy: SM North EDSA Annex, SM Megamall, SM Mall Of Asia, Glorietta 3
    Facebook: Venus and Mars Naturals
    Instagram: @vnmnaturals

    BLK Cosmetics

    Last but definitely not the least, Actress Anne Curtis’ makeup line BLK Cosmetics is one of the few local brands that received official cruelty-free certification from PETA.

    This beauty brand promotes uncomplicated beauty with its versatile makeup essentials meant to be used on a daily basis without hassle.

    Where to buy: Trinoma, ATC, Eastwood, Glorietta, Market!Market!, North Edsa, Watsons
    Facebook: Blk cosmetics ph
    Instagram: @blkcosmeticsph

    Which of these cruelty-free local makeup brands got your interest? Share your thoughts on the comments section below!

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