{"id":452,"date":"2015-04-21T16:59:31","date_gmt":"2015-04-21T08:59:31","guid":{"rendered":"http:\/\/primer.com.ph\/study\/?p=452"},"modified":"2015-12-10T15:17:25","modified_gmt":"2015-12-10T07:17:25","slug":"the-y-a-r-d-the-yardstick-academy-of-resource-development","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/study\/2015\/04\/21\/the-y-a-r-d-the-yardstick-academy-of-resource-development\/","title":{"rendered":"The Y.A.R.D. (The Yardstick Academy of Resource & Development)"},"content":{"rendered":"

For coffee lovers, drinking coffee is not just an activity. It\u2019s an experience. And at Yardstick, it\u2019s not just an experience. It\u2019s a <\/em>learning experience.<\/em><\/span><\/p>\n

When Andre Chanco and his business partners decided to open up a coffee shop in Manila, it was because they felt that Manila was ready for specialty coffee. But being ready for something doesn\u2019t necessarily mean understanding it. That\u2019s why aside from selling coffee and machines to make coffee (as they\u2019re also the official distributors of La Marzocco products in the Philippines), they decided to add one more component to their business \u2013 education.<\/span><\/p>\n

\u201cA lot of people come in and ask about our coffee and I explain as much as I can about how we use specialty grade Arabica, but for someone who has no background or any ideas about specialty coffee, it\u2019s not easy to understand,\u201d Andre says when asked why they decided to offer workshops and courses at Yardstick.<\/span><\/p>\n

…<\/span><\/p>\n

\"yardstick1_1\"<\/p>\n

Andre Chanco and students at a Drink Different workshop<\/em><\/span><\/p>\n

…\u00a0<\/span><\/p>\n

Their workshops take students about three levels deeper than usual barista courses, going in-depth about the origins of coffee beans, the process of roasting, appreciating the nuances of specialty coffee and much more. They also have more technical courses for professionals that are about different brewing methods, using an espresso machine, espresso flavor manipulation, and some certification courses that can help aspiring baristas with their coffee careers.<\/span><\/p>\n

…<\/span><\/p>\n

\u00a0\"yardstick2_1\"<\/p>\n

The four basic workshops and courses of The Y.A.R.D.<\/em><\/span><\/p>\n

…\u00a0<\/span><\/p>\n

All this may sound intimidating, but Andre admits that Yardstick\u2019s goal is actually really simple. \u201cWe want to make people more curious about specialty coffee,\u201d he says, believing that raising the standards of the Philippine coffee industry and having a larger coffee culture will naturally follow when customers have a deeper appreciation for coffee. Hence, the workshops are \u201cnot just about making coffee, but loving coffee and understanding it.”
\n<\/span><\/p>\n

…<\/span><\/p>\n

\"yardstick3_1\"<\/p>\n

The tables at Yardstick are communal to encourage more interaction among coffee lovers.<\/em><\/span><\/p>\n

…\u00a0<\/span><\/p>\n

For more information about the workshops and courses that Yardstick offers, please visit their website<\/a>\u00a0or their Facebook page<\/a>.<\/span><\/p>\n

…<\/span><\/p>\n

ADDRESS:<\/span><\/strong><\/span><\/p>\n

G\/f Universal LMS Bldg., 106 Esteban Street,\u00a0Legaspi Village, Makati City, Philippines 1229<\/span><\/p>\n

\u00a0<\/span><\/p>\n

TEL.NO.:<\/span><\/strong><\/span><\/p>\n

+632 845 0073 \/ +63 917 723 6079<\/span><\/p>\n

\u00a0<\/span><\/p>\n

STORE HOURS:<\/span><\/strong><\/span><\/p>\n

Monday-Saturday,\u00a07:00 AM to 11:00 PM;\u00a0Sunday,\u00a08:00 AM to 6:00 PM<\/span><\/p>\n

…<\/span><\/p>\n

****<\/span><\/p>\n

Photos and article by Ida Irigo<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For coffee lovers, drinking coffee is not just an activity. It\u2019s an experience. And at Yardstick, it\u2019s not just an experience. It\u2019s a learning experience. When Andre Chanco and his business partners decided to open up a coffee shop in Manila, it was because they felt that Manila was ready for specialty coffee. But being ready for something doesn\u2019t necessarily mean understanding it. That\u2019s why aside from selling coffee and machines to make coffee (as they\u2019re also the official distributors of La Marzocco products in the Philippines), they decided to add one more component to their business \u2013 education. \u201cA lot of people come in and ask about our coffee […]<\/p>\n","protected":false},"author":3,"featured_media":453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,29,37,4],"tags":[],"class_list":["post-452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makati","category-barista-and-coffee","category-legaspi","category-special-interest"],"acf":[],"_links":{"self":[{"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/posts\/452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":19,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":474,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/posts\/452\/revisions\/474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/media\/453"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/study\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}