{"id":31869,"date":"2026-08-19T16:40:05","date_gmt":"2026-08-19T08:40:05","guid":{"rendered":"https:\/\/primer.com.ph\/event\/?p=31869"},"modified":"2026-08-19T16:40:05","modified_gmt":"2026-08-19T08:40:05","slug":"wear-for-peace-showcases-fashion-as-a-symbol-of-hope-and-rebuilding","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/event\/wear-for-peace\/","title":{"rendered":"Wear for Peace Showcases Fashion as a Symbol of Hope and Rebuilding"},"content":{"rendered":"

Filipino fashion, craftsmanship, and a message of hope came together at Wear for Peace<\/strong>, a special fashion presentation held on August 15, 2026, at Salon de Ning, The Peninsula Manila<\/strong>.<\/p>\n

\"\"IMAGE from TBWA<\/em><\/span><\/p>\n

The event showcased 25 original designs inspired by peace<\/strong>, with each piece created using materials repurposed from uniforms worn by soldiers in Marawi<\/strong>. Transforming these materials into fashion gave them a new purpose, with the collection reflecting themes of rebuilding, resilience, and hope.<\/p>\n

\"\"IMAGE from TBWA<\/em><\/span><\/p>\n

More than a fashion presentation, Wear for Peace highlighted the communities and families connected to the Marawi initiative. Through thoughtful design and Filipino craftsmanship, the collection demonstrated how fashion can become a medium for telling meaningful stories while extending support to those behind the initiative.<\/p>\n

\"\"IMAGE from TBWA<\/em><\/span><\/p>\n

The presentation also formed part of TBWA\\SMP\u2019s 25th anniversary<\/strong>, marking the occasion through a project that brought together creativity and social purpose.<\/p>\n

Wear for Peace coincided with the launch of Calla\u2019s newest fragrance<\/strong>, co-created with long-time brand ambassador Marian Rivera<\/strong>. Featuring gentle fruity blossoms blended with warm vanilla musk, the fragrance brings a soft and comforting scent to everyday spaces.<\/p>\n

\"\"IMAGE from TBWA<\/em><\/span><\/p>\n

The fragrance is now featured in Calla Bliss detergent powder and liquid fabric conditioner<\/strong>, while guests at the event received a limited-edition Calla Linen Spray<\/strong> carrying the same scent.<\/p>\n

Through Wear for Peace, fashion took on a deeper meaning\u2014turning materials associated with conflict into pieces that represented creativity, renewal, and the continuing hope for peace.<\/p>\n","protected":false},"excerpt":{"rendered":"

Filipino fashion, craftsmanship, and a message of hope came together at Wear for Peace, a special fashion presentation held on August 15, 2026, at Salon de Ning, The Peninsula Manila.<\/p>\n","protected":false},"author":3,"featured_media":31874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,6949,52,11902],"tags":[12283,12282,1819,12284,12281],"class_list":["post-31869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makati","category-art","category-art-and-fashion-show","category-fashion-show","tag-calla","tag-salon-de-ning","tag-the-peninsula-manila","tag-twba","tag-wear-for-peace"],"acf":[],"_links":{"self":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/31869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/comments?post=31869"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/31869\/revisions"}],"predecessor-version":[{"id":31875,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/31869\/revisions\/31875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/media\/31874"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/media?parent=31869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/categories?post=31869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/tags?post=31869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}