{"id":29030,"date":"2020-07-25T11:00:05","date_gmt":"2020-07-25T03:00:05","guid":{"rendered":"https:\/\/primer.com.ph\/event\/?p=29030"},"modified":"2020-07-23T11:41:47","modified_gmt":"2020-07-23T03:41:47","slug":"mafbex-wired-set-to-launch-virtual-campaign-this-august","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/event\/2020\/07\/25\/mafbex-wired-set-to-launch-virtual-campaign-this-august\/","title":{"rendered":"MAFBEX Wired Set to Launch Virtual Campaign This August"},"content":{"rendered":"

Worldbex Services International (WSI), the organizer behind the Manila Foods and Beverages Expo (MAFBEX), is set to launch a month-long\u00a0<\/span>campaign entitled MAFBEX Wired<\/strong>.\u00a0 The said online series of activities will kick-off on <\/span>August 8, 2020.<\/b><\/p>\n

https:\/\/www.facebook.com\/ManilaFoodsandBeveragesExpo\/posts\/1389656787901066?__cft__[0]=AZUTpYzIT8M9ctmQF4-I9PSwhVCYetOtweusbDkjLMrvlx6af1m7SDsYCFopldPNijiDKnuwVPhbPdrxk9EabeuzEH4h8mc5UL_KL5TMMz9aQmMeTz-UF9X-6ldpSOaCm1nUbN0TTpHn0RLOcK1PCf5jmo6LepAgK_VEqnN9KOkNkw&__tn__=%2CO%2CP-R<\/p>\n

To address the challenges and changes in the food and beverage trade environment, MAFBEX Wired<\/span>\u00a0aims to bring its expertise in connecting and supporting brands, associations, professionals, and entrepreneurs into the digital space.<\/span><\/p>\n

MAFBEX Wired will introduce a spin-off from the familiar MAFBEX activities to the online community while keeping its core and reputation which has been built over the years. With solid support from associations, trusted professionals, and F&B industry experts, this campaign can still equip exhibitors and businesses in the industry with relevant information and potentially garner new operational skills that can help them address certain business challenges they face.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

It will also give an opportunity for brands to effectively drive engagement from the community through alternative promotional tactics presented in this month-long campaign. This can be in-form of brand participation and exposure through our planned digital content.<\/span><\/p>\n

The campaign\u00a0will start with a series of online activities that aim to provide new information to its stakeholders when it comes to adapting their operations to the changing times. It\u00a0<\/span>will be featuring four exciting and informative <\/span>event highlights, namely:\u00a0<\/span><\/p>\n

MAFBEX Talks<\/b><\/span><\/p>\n

This activity will present topics that will be a good source of information which\u00a0can serve as a valuable reference and insight to its stakeholders and followers.\u00a0 MAFBEX Talks\u00a0will be supported by industry experts through presenting relevant topics and trends ranging from e-commerce, digital marketing, food sustainability, and food safety.<\/span><\/p>\n

MAFBEX Basics<\/b><\/span><\/p>\n

<\/b>Another activity, MAFBEX Basics will feature how-to\u2019s in a short creative idea format.\u00a0 Each instructional activity can be a step-by-step guide, an explainer, or a trivial list that aims to provide a quick and engaging reference for the community.<\/span><\/p>\n

MAFBEX Cooks<\/b><\/span><\/p>\n

Introducing a series of content featuring some of the country\u2019s most well-renowned chefs, MAFBEX Cooks\u00a0<\/b>will give us the chefs’ best interpretation of restaurant-grade dishes that can be done at home.<\/span><\/p>\n

MAFBEX Mixed<\/b><\/span><\/p>\n

This activity takes on a fresh roster for this edition. World-class talent from the local craft cocktail community will demonstrate how to prepare their original drinks to spice up your chill weekend nights at the comfort of your own space.<\/span><\/p>\n

MAFBEX Mixed will be featuring one of the world\u2019s best bartenders, Mr. Cedric Mendoza of Grain Bar at the Four Seasons Hotel in Sydney. To quote him, \u201cI used to attend MAFBEX as a student during my college days, and now I\u2019m one of the main attractions. I\u2019m definitely excited and feel like this is a homecoming of some sort even if I\u2019m far away right now. Overall, I\u2019m happy to be part of this year\u2019s online activity.\u201d\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

MAFBEX Wired is a preview on what is about to happen for the rest of 2020 for WSI.\u00a0 As the community looks forward to meeting and engaging with the entire food and beverage industry next year, it is WSI\u2019s ultimate goal to merge two spaces, physical and digital, to give everyone the best support and exposure they can possibly offer.<\/span><\/p>\n

\"\"<\/p>\n

\u201cWe are always at the forefront of innovation and this is the ideal time for us to penetrate the virtual space. Our WIRED series will still keep the core of our physical events but we understand that this is now a game of adaptability and accessibility. What we want to offer is a perfect mix of varied platforms for growth opportunities for the trade industry moving forward.” said Managing Director of WSI Jill Ang.<\/p>\n

For more updates about MAFBEX WIRED, you may follow MAFBEX on its Facebook page<\/a> and subscribe to\u00a0WSI YouTube Channel.<\/span><\/em><\/p>\n

Details<\/strong><\/span><\/p>\n

What:<\/strong> MAFBEX WIRED
\nWhere:<\/strong> Online (TBA)
\nWhen:<\/strong>\u00a0Whole month of August starting August 8, 2020
\nWebsite:<\/strong> mafbex.com<\/a>
\nFacebook: <\/strong>facebook.com\/ManilaFoodsandBeveragesExpo<\/a><\/p>\n

\n

This is a press release. Minor edits were made prior to publishing.
\nImages courtesy of MAFBEX<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

MAFBEX goes online this August with MAFBEX Wired, a month-long campaign that features a series of online activities for players in the F&B industry.<\/p>\n","protected":false},"author":3,"featured_media":29036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,5295],"tags":[8266,1592,11142,11143,11144],"class_list":["post-29030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fair-and-expo","category-food","tag-food-and-beverage","tag-mafbex","tag-mafbex-wired","tag-mafbex-wired-online","tag-manila-foods-and-beverages-expo"],"acf":[],"_links":{"self":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/29030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/comments?post=29030"}],"version-history":[{"count":4,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/29030\/revisions"}],"predecessor-version":[{"id":29038,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/posts\/29030\/revisions\/29038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/media\/29036"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/media?parent=29030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/categories?post=29030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/event\/wp-json\/wp\/v2\/tags?post=29030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}