{"id":24799,"date":"2019-08-05T06:00:13","date_gmt":"2019-08-04T22:00:13","guid":{"rendered":"https:\/\/primer.com.ph\/event\/?p=24799"},"modified":"2019-08-05T18:52:32","modified_gmt":"2019-08-05T10:52:32","slug":"26th-national-pr-congress-tackles-public-perception-shaped-in-the-era-of-social-media","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/event\/2019\/08\/05\/26th-national-pr-congress-tackles-public-perception-shaped-in-the-era-of-social-media\/","title":{"rendered":"26th National PR Congress Tackles Public Perception Shaped in the Era of Social Media"},"content":{"rendered":"

The <\/span>National PR Congress<\/b> is an annual two-day event, spearheaded by the Public Relations Society of the Philippines (PRSP)<\/strong>. <\/span><\/p>\n

High-caliber international and local speakers from the PR and communication industry, media, and corporations will grace the event on <\/span>September 24 <\/b>and<\/span> 25<\/b> at the <\/span>SMX Convention Center, Pasay City.<\/b><\/p>\n

For this year, the theme of the Congress is<\/span> \u201cAmplify\u201d <\/b>that\u00a0aims <\/span>to deep dive into issues and evaluate current practices and industry developments. One of which is the rise of citizen journalism in the age of perpetual connectivity, its effect on the formation of public perception, and ultimately, its impact on the industry of PR and communication.<\/span><\/p>\n

https:\/\/www.facebook.com\/PRSPofficial\/photos\/a.150546245082740\/1491278251009526\/?type=3&__xts__%5B0%5D=68.ARAIApB9Rz0zysRfcbXZ9P9UO-mcCe1_ii6XTEdYzrIa_x3nLGLEND0rhZeKNWuwGB0n7kwG1XN85JHL-4FIjXeImRiHeFDADwFKmB5y1NLEeJ_FOzmCZnAHH3_6MhdpVpboGjNe5P6PiJOuh3n3ewfVJ4B-nIABmTtSFEBemjxIUp7qo8xr1tByWgojGGBz3GxK2lUQJlnWq7B-ebY5wpekLRpseimdV8PsSsknx0a51ox8P0E4gdVslOCeWf8KMGDPXRhaEIrIO4ehzuL8mTYscr0u0fv7uXWPjvLWu1tVUmRqVCkVlwYqbPcenXF-ZBhmgX7fwjz_9sRAqswViKLwRA&__tn__=-R<\/p>\n

\u201cCitizen journalism, wokeism<\/em>, always-on connectivity, and all these are reshaping the communication terrain not only here in the Philippines but also abroad. The challenge for us, as PR and communication practitioners, is to assess our existing approaches and see where we can blend old and new to adapt to the flow,\u201d said PRSP President Andy B. Saracho, APR.<\/p>\n

\"\"<\/p>\n

This year\u2019s Congress Chairperson Ana Pista also shared, \u201cWe now have the tools to learn about public opinion and use the knowledge in crafting our messages. We have to recognize the weight of public opinion but also be aware of our responsibility as PR and communication professionals.\u201d<\/span><\/p>\n

The congress will be capped off by a framework of an industry roadmap aimed at standardizing and professionalizing the practice.<\/span><\/p>\n

For the complete list of speakers and more information about the 26th National PR Congress, you may visit their EventBank\u00a0page<\/a>.<\/p>\n

Details<\/strong><\/p>\n

What: <\/strong>26th National PR Congress
\n<\/strong>Where:\u00a0<\/strong>Function Room 1, SMX Convention Center, Pasay City
\nWhen: <\/strong>September 24 to 25, 2019
\nRegistration:\u00a0<\/strong>You may register\u00a0here<\/a>.
\nTypes of Passes:<\/strong><\/p>\n

2-Day Congress Pass<\/p>\n