{"id":8426,"date":"2025-04-02T18:49:17","date_gmt":"2025-04-02T10:49:17","guid":{"rendered":"https:\/\/primer.com.ph\/business\/?p=8426"},"modified":"2025-04-02T18:49:17","modified_gmt":"2025-04-02T10:49:17","slug":"ryan-k-cruz-shares-his-ramen-journey-and-vision-for-ramen-yushoken-mendokoro-ramenba-and-marudori-ramenba","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/business\/ryan-k-cruz-shares-his-ramen-journey-and-vision-for-ramen-yushoken-mendokoro-ramenba-and-marudori-ramenba\/","title":{"rendered":"Ryan K. Cruz Shares His Ramen Journey and Vision for Ramen Yushoken, Mendokoro Ramenba, and Marudori Ramenba"},"content":{"rendered":"

“Ramen may seem simple at first glance, but it’s actually a profoundly deep and complex dish,” says Ryan K. Cruz, the driving force behind some of the Philippines\u2019 most beloved ramen brands\u2014Yushoken, Mendokoro, and Marudori. As the President and CEO of Nippon Hasha Inc., Ryan reflects on the moment that set everything in motion.<\/p>\n

\"\"Ryan K. Cruz \/ IMAGE from Philippine Primer<\/em><\/span><\/p>\n

\u201cIt all started with a life-changing experience in Japan,\u201d he shares. \u201cAt the time, there were already ramen shops in the Philippines, but to be honest, I didn\u2019t find them particularly impressive. Then I visited six renowned ramen shops in Japan and was completely blown away by the quality. That\u2019s when I thought\u2014if we could bring this level of authenticity to the Philippines, we could introduce so many people to the real taste of ramen.\u201d<\/p>\n

For Ryan, the soul of ramen lies in the soup. \u201cIf the quality and temperature aren\u2019t perfect, we can\u2019t expect customers to be truly satisfied.\u201d<\/p>\n

Also Read:<\/strong> Ramen Yushoken in Alabang: A Crowd-Favorite Ramen Shop in the South<\/a><\/em><\/p>\n

\"\"Shio Tori Paitan \/ IMAGE from Marudori Ramenba<\/em><\/span><\/p>\n

At his restaurants, only the finest pork bones are selected to create a rich and flavorful tonkotsu broth. Chashu is grilled over binchotan charcoal for that signature depth. \u201cWe don\u2019t use any preservatives or artificial additives. Everything is made from scratch. It\u2019s labor-intensive, but that\u2019s the only way to serve the real thing.\u201d<\/p>\n

\"\"Shoyu Ramen \/ IMAGE from Mendokoro Ramenba<\/em><\/span><\/p>\n

Running multiple ramen shops also comes with challenges\u2014chief among them, securing and nurturing talent. \u201cOne of the biggest issues in the Philippines is brain drain. Talented people often go overseas, which increases local turnover. At our company, we directly employ all our staff and treat them like family. We strive to create a healthy company culture to retain great people.\u201d<\/p>\n

Also Read:<\/strong> Mendokoro Ramenba in Makati: The First Ramen Bar Concept in the Philippines<\/a><\/em><\/p>\n

\"\"IMAGE from Philippine Primer<\/em><\/span><\/p>\n

Beyond just serving great food, Ryan believes that ramen shops can hold a special place in people\u2019s lives. \u201cSome guests have proposed to their partners in our restaurants. Others visit regularly as a reward after medical treatments. The fact that we can become part of someone\u2019s life journey\u2014that\u2019s what makes it all worthwhile.\u201d<\/p>\n

Rapid growth can be risky, but Ryan is taking a thoughtful approach. \u201cWhen companies expand too quickly, they tend to lose balance. That\u2019s why we\u2019re focused on strengthening our internal systems and preparing for sustainable growth. We\u2019re deeply grateful to all the customers who have supported us this far. We\u2019re still in the middle of our journey\u2014and we\u2019ll keep evolving to offer even better service. Please continue to support us. We welcome all feedback. Your voices are our greatest source of learning.\u201d<\/p>\n

Also Read:<\/strong> Marudori Ramenba in Makati: Excellent Shiratsuyu Ramen Offerings<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In this exclusive column with Ryan K. Cruz, we witness how he transforms his passion for ramen into a culinary empire, bringing authentic Japanese flavors to the Philippines through Yushoken, Mendokoro, and Marudori.<\/p>\n","protected":false},"author":3,"featured_media":8432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[209],"tags":[1660,1212,1211,1209],"class_list":["post-8426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-beverage","tag-marudori-ramenba","tag-mendokoro-ramenba","tag-ramen-yushoken","tag-ryan-k-cruz"],"acf":[],"_links":{"self":[{"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/posts\/8426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/comments?post=8426"}],"version-history":[{"count":2,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/posts\/8426\/revisions"}],"predecessor-version":[{"id":8443,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/posts\/8426\/revisions\/8443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/media\/8432"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/media?parent=8426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/categories?post=8426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/business\/wp-json\/wp\/v2\/tags?post=8426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}