October 26, 2018

Frankie and Friends General Store: The Cool Hub of Homegrown Brands and Local Finds

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  • Frankie and Friends General Store: The Cool Hub of Homegrown Brands and Local Finds

    Located in the heart of SM Aura, Taguig lies a hip store called Frankie & Friends General Store — a home for Filipino startup products. More than just a “general store”, Frankie & Friends is not all business as each brand has a heart for helping out local communities.

    Frankie & Friends General Store is located at 2F SM Aura, Taguig.

    Co-owner Jammy San Juan started with a pop-up bazaar called the Good Neighbor, which focused on local food and restaurants of Rockwell—from there, the concept of Frankie & Friends General Store was born.

    The store has a wide variety of products from the clothing, beauty, and houseware categories.

    Having a gender-neutral name “Frankie”, the store wants to show that they welcome everyone and everything. While the majority of the products are sourced and made locally, all of them are carefully curated per category.

    They have a wide variety of products from clothing, beauty, and houseware categories, where you can find home decorations, shoes, bags, accessories, and so much more.

    Their houseware products are a great addition to your interior. 

    To date, Frankie & Friends is currently partnering with forty-seven brands, so customers can expect more brands to come soon. Better yet visit them once in a while to find new and unique items.

    You can also expect women fashion from swimwear to formal dresses.

    Plus, the quaint and homey vibe interiors of the store is another reason to visit Frankie and Friends! The cozy vibe of the store would definitely drag any passerby to roam around and gush over the beautiful selection of products inside—the hammocks alone are irresistibly cute!

    You are free to sit down and take a picture at their cute hammocks.

    This lovely, Instagram-worthy store also has a mini working space in case you want to try a change of scenery. Not to mention that they have a coffee booth for a quick caffeine fix.

    Frankie & Friends General Store has a mini working space inside.

    They also have a coffee booth by Third Swell.

    Frankie & Friends General Store will be having their grand launch on November 10, 2018, so better visit the store as they will also have a series of workshops. If you support anything local, this amazing store is definitely a haven for you!


    Address: SM Aura Premier, 26th Street, Corner McKinley Pkwy, Taguig
    Business hours: Mondays to Sundays from 10 a.m. to 10 p.m.
    Facebook: facebook.com/frankiegeneralstore
    Instagram: instagram.com/frankiegeneralstore

    Written by Yana Bautista

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