March 07, 2017

Success Story: Tony Tan Caktiong of Jollibee Group

  • HOME
  • Business
  • Success Story: Tony Tan Caktiong of Jollibee Group

    Known to be the man behind the country’s famous bee, Tony Tan Caktiong is another rags-to-riches story – from owning a small ice cream franchise, to heading some of the Philippines’ most famous food chains.

    Image grabbed from

    Born third of seven siblings, Tony Tan Caktiong was from a poor family in China who immigrated to the Philippines in hope that they may have a better life. His family helped each other out, establishing a restaurant business in Davao which enabled young Tony to study Civil Engineering in the University of Santo Tomas.

    When he was 22, Caktiong decided to shell out P350,000 in an ice cream parlor franchise. He opened Cubao Ice Cream House and Quiapo Ice Cream House. As their business becomes more and more successful, they started to hire more people to help them manage it. Two years later, he decided to serve hamburgers, fried chicken, and spaghetti as people began to tell him that they don’t want to eat ice cream all the time. It was then that they decided to rebrand and change their name to “Jollibee” as it represents them as a company, and the people that they cater to – hardworking and happy.

    McDonald’s came into the picture not many years later, but they failed to take over Jollibee’s popularity as, according to Caktiong, they don’t know the local food culture. Filipinos have a sweet taste on food, so Jollibee decided to serve spaghetti with a sweeter flavour. Filipinos like to smell everything they eat, which is the reason behind the “Langhap Sarap” tagline they have been using for a while now.

    As years go by, the Jollibee group grew bigger. Caktiong partnered up and established a couple other food chains including Chowking, Red Ribbon, Greenwich, and Delifrance. Aside from bringing Jollibee, Chowking, and Red Ribbon to other countries, they’ve also established new food chains in China and Taiwan which suit the tastes of the people there.

    As of 2016, Tony Tan Caktiong ranked 6th in Forbes’ Philippines’ 50 Richest. He was also awarded the Entrepreneur of the Year and the Ernst and Young Entrepreneur of the Year in 2004.


    Sources: Millionaire Reacts, Forbes



    Recent Comments

    story was a great help for my assignment and a good story to read

    2 weeks ago

    di ka love ng mama mo

    3 weeks ago

    My homework is done now

    a month ago

    very helpful and i have a proj and it helps me understand the life of Tony Tan Caktiong.

    a month ago


    a month ago

    sana all may jowa

    a month ago

    He is inspiring. What a brilliant mind he has!

    2 months ago


    2 months ago

    it really helped me with my homework too!!

    3 months ago

    Thank you so much!

    4 months ago

    It really helped my homework

    5 months ago
    What do you think about this article?
    ★★ ★★★ ★★★★ ★★★★★


    You might also like...
    Bacchus Epicerie in Makati Caters to Every Gourmet Need
    Monkeyspeak Coffee in Taguig City: Direct Source of Premium Single-Serve Coffee Solutions
    The Market Is a Long-Standing, One-Stop Community Shop in Salcedo Village
    Euro Rich in Quezon City: A One-Stop Place for Authentic European Ingredients
    Business Talk with Keiichi Kuroda, CEO of Ramen Kuroda