March 07, 2017

Success Story: Tony Tan Caktiong of Jollibee Group

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    Known to be the man behind the country’s famous bee, Tony Tan Caktiong is another rags-to-riches story – from owning a small ice cream franchise, to heading some of the Philippines’ most famous food chains.

    Image grabbed from bilyonaryo.com

    Born third of seven siblings, Tony Tan Caktiong was from a poor family in China who immigrated to the Philippines in hope that they may have a better life. His family helped each other out, establishing a restaurant business in Davao which enabled young Tony to study Civil Engineering in the University of Santo Tomas.

    When he was 22, Caktiong decided to shell out P350,000 in an ice cream parlor franchise. He opened Cubao Ice Cream House and Quiapo Ice Cream House. As their business becomes more and more successful, they started to hire more people to help them manage it. Two years later, he decided to serve hamburgers, fried chicken, and spaghetti as people began to tell him that they don’t want to eat ice cream all the time. It was then that they decided to rebrand and change their name to “Jollibee” as it represents them as a company, and the people that they cater to – hardworking and happy.

    McDonald’s came into the picture not many years later, but they failed to take over Jollibee’s popularity as, according to Caktiong, they don’t know the local food culture. Filipinos have a sweet taste on food, so Jollibee decided to serve spaghetti with a sweeter flavour. Filipinos like to smell everything they eat, which is the reason behind the “Langhap Sarap” tagline they have been using for a while now.

    As years go by, the Jollibee group grew bigger. Caktiong partnered up and established a couple other food chains including Chowking, Red Ribbon, Greenwich, and Delifrance. Aside from bringing Jollibee, Chowking, and Red Ribbon to other countries, they’ve also established new food chains in China and Taiwan which suit the tastes of the people there.

    As of 2016, Tony Tan Caktiong ranked 6th in Forbes’ Philippines’ 50 Richest. He was also awarded the Entrepreneur of the Year and the Ernst and Young Entrepreneur of the Year in 2004.

     

    Sources: Millionaire Reacts, Forbes

     

     

                 
               
               
    Recent Comments

    I know he studied chemical engineering not civil engineering.

    Anonymous
    a week ago

    ADD NYOKOOO JUSTIN SABAREZ LOYAL AKOOO WHAHAHAHA

    ★★★★★
    2 weeks ago

    Grabe online class. Nakapagod mag search ng mayayaman na tao sa Pilipinas.Hai nga pala sa mga classmate ko BSTM 1-C3 kung maiicounter nyo to. Nakakapagod noooo.

    Anonymous
    2 months ago

    such an inspiring story! 🙂 sarap ng jollibee

    ★★★★★
    2 months ago

    Very helpful and inspiring

    ★★★★★
    3 months ago

    A good Entrepreneur indeed! Sanaol ganyan mindset. Sobrang successful. *clap clap clap*

    Anonymous
    3 months ago

    What type of entrepreneur is he?

    Anonymous
    3 months ago

    Giatay unta di ko masakpan ni maam ga copy paste rako sakong module yawaaaa huhu

    Anonymous
    3 months ago

    Salamat na lang sa lahat. Asawa ko si Felip Jhon Suson walang aagaw. 🙂

    ★★★★★
    3 months ago

    Hirap ng module Bat walang ethic background nya

    Anonymous
    4 months ago

    Ano po ethnic background nya?
    Life style?
    Social class?
    Yun nalang need ko sagutan huhu pls help

    Anonymous
    4 months ago

    Hindi ko parin alam entrepreneurial spirit niya huhuhuh ambobo ko talaga

    Anonymous
    4 months ago

    Ano ba kasi common traits nina socorro ramos at tony tan caktiong

    Anonymous
    4 months ago

    pabili

    Anonymous
    4 months ago

    it really hurts magmahal ng potatoe

    Anonymous
    4 months ago

    SANAOL HINDUTAN SA JOWA

    Anonymous
    4 months ago

    sana ol na lang

    ★★★★★
    4 months ago

    galing naman pala nyan… pero bat ang onte ng fries nyo jb mahal mahal pa naman :>

    Anonymous
    4 months ago

    It really hurts

    Anonymous
    4 months ago

    Thank you, It help me a lot ♥️

    Anonymous
    4 months ago

    I wonder how many Jollibee in this year

    ★★★★★
    5 months ago

    Stan Day6

    Anonymous
    5 months ago

    Thanks for the information ☺️

    ★★★★★
    6 months ago

    thank,such a big help.

    ★★★★★
    7 months ago

    He studied CHEMICAL ENGINEERING at the University of Santo Tomas, not Civil engineering

    Anonymous
    7 months ago

    Finally my homework is done!

    ★★★★★
    9 months ago

    Hindutan

    ★★★★★
    9 months ago

    putcha bat may mga katarantaduhang sagot wala kame pakealam kung bakit wala kayong jowa mga ulol tas sinu ba yung kupal na nag sabi na di ka mahal ng mama mo ikaw di mahal ng mama mo

    ★★★★★
    10 months ago

    he said it himself, it’s chemical engineering, not civil engineering.

    Anonymous
    10 months ago

    Thank you

    Anonymous
    11 months ago

    Thank you! This helped me so much in my homework!

    ★★★★★
    11 months ago

    Tae

    ★★★★★
    one year ago

    Oyoy

    Anonymous
    one year ago

    Sana all jinojowa

    ★★★★★
    one year ago

    story was a great help for my assignment and a good story to read

    ★★★★★
    one year ago

    di ka love ng mama mo

    ★★★★★
    one year ago

    My homework is done now

    ★★★★★
    one year ago

    very helpful and i have a proj and it helps me understand the life of Tony Tan Caktiong.

    ★★★★★
    one year ago

    yes

    ★★★★★
    one year ago

    sana all may jowa

    ★★★★★
    one year ago

    He is inspiring. What a brilliant mind he has!

    ★★★★★
    one year ago

    NAYS

    ★★★★★
    one year ago

    it really helped me with my homework too!!

    ★★★★★
    one year ago

    Thank you so much!

    ★★★★★
    one year ago

    It really helped my homework

    ★★★★★
    2 years ago
    What do you think about this article?
    ★★ ★★★ ★★★★ ★★★★★

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