{"id":67372,"date":"2020-09-26T21:33:03","date_gmt":"2020-09-26T13:33:03","guid":{"rendered":"https:\/\/primer.com.ph\/blog\/?p=67372"},"modified":"2022-09-26T21:33:33","modified_gmt":"2022-09-26T13:33:33","slug":"oddefy-creative-agency-effective-disruption","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2020\/09\/26\/oddefy-creative-agency-effective-disruption\/","title":{"rendered":"Oddefy Creative Agency: Effective Disruption"},"content":{"rendered":"<p>There\u2019s a new peculiar agency in town.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3864\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/Oddefy_logo-1024x576.jpg\" alt=\"\" \/><\/p>\n<p>Oddefy (formerly DSTNCT Philippines) Creative Agency launched last July 27, 2018 in the venue space Gallery of A SPACE. Looking to make waves in the marketing world, Oddefy is sure to make some noise by ushering in a new culture of creatives.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3863\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/ViaVillafuerte-Managing-Director-of-Oddefy-introducing-the-company-to-everyone-1024x683.jpg\" alt=\"\" \/><\/p>\n<p>Oddefy\u2019s Managing Director Via Villafuerte sharing her thoughts on the new agency. \u201cIn today\u2019s saturated and often desensitized media, you have to stand out in order to cut above the noise.&#8221;<\/p>\n<p>&#8220;Standing out, however, is not enough,\u201d Villafuerte adds. \u201cYou have to be different in a relevant way and genuinely resonate\u00a0with your audience. This is what makes your communication effective. This is what Oddefy strives to always bring to its brands.\u201d<\/p>\n<p>Having operated for over two years as DSTNCT Philippines, the group has worked with some of the leading brand names in fashion, financial technology, telecommunications and retail malls, among others.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3865\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/Oddefy_Info-5-1024x576.jpg\" alt=\"\" \/><span style=\"font-size: 10pt\"><em>A RUNDOWN OF WHAT ODDEFY CAN DO FOR YOU<\/em><\/span><\/p>\n<p>It\u2019s not an odd idea for creative individuals to go out on their own, band and make something of themselves. It\u2019s a bold idea, one branded into the dreams of every dreamer.\u00a0But turning dreams into reality are much like common sense. They\u2019re rarer than most people think. It\u2019s what sets people apart from the common; an uncommon reality amidst common dreams.<\/p>\n<p>And this team is going for it all. You might say, it\u2019s quite odd.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3860\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/Chef-Lica-Ibarra-of-Master-Chef-Asia-along-with-Managing-Director-Via-Villafuerte-enjoying-the-food-and-company-1024x683.jpg\" alt=\"\" \/><span style=\"font-size: 10pt\"><em>Chef Lica Ibarra of Masterchef Asia (left) with Oddefy Managing Director\u00a0Via Villafuerte<\/em><\/span><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3859\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/ButtaB-sending-out-the-good-vibes-for-the-night-1024x683.jpg\" alt=\"\" \/><span style=\"font-size: 10pt\"><em>ButtaB sending out the good vibes for the night<\/em><\/span><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3861\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/Earl-of-Manila-dropping-some-of-his-famour-original-music-1024x683.jpg\" alt=\"\" \/><span style=\"font-size: 10pt\"><em>Earl of Manila dropping some of his famous original music<\/em><\/span><\/p>\n<p>As the night went on, it was clear that this was not your ordinary party: The food was prepared by Chef Lica Ibarra of Masterchef Asia. There were also performances by DJ Butta B, Singer-Songwriter Earl of Manila, Mentalist The Oracle. Coupled with all the \u201codd\u201d installations, it made for a very peculiar night indeed.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-3862\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2018\/08\/Lesner-Chua-Vincent-Yap-and-Via-Villafuerte-having-fun-at-the-Oddefy-launch-1024x683.jpg\" alt=\"\" \/><span style=\"font-size: 10pt\"><em>Lesner Chua, Vincent Yap and Via Villafuerte having fun at the Oddefy launch<\/em><\/span><\/p>\n<p>Industry faces like Apple Valenzuela, Jennie Julaton, Eric Ho of the Belo Medical Group, and Raymund Sison, Partner and Chief Creative Officer of Propel Manila along with Deo Sumayao and JV Suarez of Catch 21 were seen mingling with the crowd. Singaporean industry stalwarts Lesner Chua, Chief Marketing Officer of The JYSK Group and partner of Teazle Group, and Vincent Yap, Founder of Teazle Group graced the event with their presence as well.<\/p>\n<p>The Oddefy launch was filled with fun, experiential oddities and spectacular peculiarities with the help of Catch 21 and Jameson Whiskey.<\/p>\n<p><em>To know more about Oddefy, visit\u00a0<a href=\"https:\/\/oddefy.agency\" target=\"_blank\" rel=\"noopener\">oddefy.com<\/a>, call 0998-551-7551, or send them an email at <a href=\"mailto:hello@oddefy.com\" target=\"_blank\" rel=\"noopener\">hello@oddefy.com<\/a>.<\/em><\/p>\n<hr \/>\n<p><span style=\"font-size: 10pt\"><em>This is a press release from Oddefy. Minor edits were made prior to publishing.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a new peculiar agency in town, and they&#8217;re looking to disrupt the local marketing scene: Oddefy.<\/p>\n","protected":false},"author":7,"featured_media":67373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15752],"tags":[],"class_list":["post-67372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2022\/09\/featured-4.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=67372"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67372\/revisions"}],"predecessor-version":[{"id":67374,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67372\/revisions\/67374"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/67373"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=67372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=67372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=67372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}