{"id":67035,"date":"2020-09-23T21:32:28","date_gmt":"2020-09-23T13:32:28","guid":{"rendered":"https:\/\/primer.com.ph\/blog\/?p=67035"},"modified":"2022-09-23T21:34:17","modified_gmt":"2022-09-23T13:34:17","slug":"a-unicorn-in-the-making-revolution-precrafted","status":"publish","type":"post","link":"https:\/\/primer.com.ph\/blog\/2020\/09\/23\/a-unicorn-in-the-making-revolution-precrafted\/","title":{"rendered":"A unicorn-in-the-making: Revolution Precrafted"},"content":{"rendered":"<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2020\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2017\/03\/1-1.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><em>A modular home designed by David Salle. Photo credit: Revolution Precrafted.<\/em><\/p>\n<p>Owning a prefabricated home\u00a0that\u2019s not a monochrome piece of architecture sounds about as far-fetched as, say, a unicorn. <a href=\"http:\/\/revolutionprecrafted.com\/\">Revolution Precrafted<\/a>, a company founded in 2015, seeks to change all that and become the country\u2019s first.<\/p>\n<p>Revolution sells prefabricated homes conceived by dozens of world-renowned architects and designers like Zaha Hadid, David Salle, Tom Dixon, Marcel Wanders, and Lenny Kravitz\u2019s Kravitz Design.<\/p>\n<p>It was founded by Robbie Antonio, whose family has been a formidable player in the Philippines\u2019 real estate industry. A voracious art collector, Robbie is the brains behind US$2.1 billion worth of the family business\u2019 branded projects \u2013 all collaborations with big names such as Forbes Media, Armani\/Casa, Versace Home, Missoni Home, Paris Hilton, Philippe Starck, and the Trump group.<\/p>\n<p>The prefab homes, priced an average of US$120,000, can be ordered through the company\u2019s site and shipped anywhere in the world in at least 90 days.<\/p>\n<p><strong>The concept<\/strong><\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2021\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2017\/03\/2.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><em>Robbie Antonio. Photo credit: Revolution Precrafted.<\/em><\/p>\n<p>Inspired by Airbnb, his company is using technology to disrupt real estate. Unlike traditional players, it\u2019s very low on capital expenditures as it doesn\u2019t own land; it\u2019s not forced to sell in particular sites \u2013 it ships homes globally; and it gets its cash flow in three months versus three to four years\u2019 turnover time for brick and mortar firms.<\/p>\n<p>With tech as the \u201cvery fiber\u201d of its DNA, it has a network of more than 180 fabricators around the world who use advanced modular tech and robotics to create the products. \u201cWe know exactly where to go to, who can do this with great quality at very affordable prices,\u201d says Robbie.<\/p>\n<p>To buy a prefab home, a client pays a down payment, and waits for the components to be delivered. That client gets his own contractor to assemble the whole thing or pay a little more for Revolution to help build it.<\/p>\n<p>Revolution takes orders from both property developers who sell to buyers or the buyers themselves, earning a profit margin of 35 percent.<\/p>\n<p><strong>A fast-growing business<\/strong><\/p>\n<p>Within a month of its 2015 launch, the company had turned profitable, a feat surpassing most startups in the region. To date, it has booked US$110 million in orders for real estate projects.<\/p>\n<p style=\"text-align: center\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-2022\" src=\"https:\/\/primer.com.ph\/business\/wp-content\/uploads\/sites\/9\/2017\/03\/3.jpg\" alt=\"\" \/><\/p>\n<p style=\"text-align: center\"><em>Another prefab home \u2013 this time by Marcel Wanders. Photo credit: Revolution Precrafted.<\/em><\/p>\n<p>The ability to ship a designer home anywhere for the same price or even lower is what sets Revolution apart from other prefab companies \u2013 which Robbie estimates to be a US$100 billion global industry. It plans to expand to condominiums, hotels, and pop-up retail stores.<\/p>\n<p>\u201cThe prefab industry is very fragmented \u2013 Americans are catering mostly to Americans, Europeans are doing the same thing with other Europeans, likewise Asians,\u201d says Robbie.<\/p>\n<p>\u201cI wanted to have a cross-border transaction business\u2026 that\u2019s what makes it really geared towards being, I believe, the first Philippine unicorn.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em>This article first appeared on <\/em><a href=\"https:\/\/www.techinasia.com\/500-startups-funding-revolution-precrafted\"><em>Tech in Asia<\/em><\/a><em>. Minor edits were done prior to publishing.<\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong>Details:<\/strong><\/p>\n<p>Revolution Precrafted<br \/>\nWebsite: <a href=\"http:\/\/revolutionprecrafted.com\/\">http:\/\/revolutionprecrafted.com\/<br \/>\n<\/a>Facebook: <a href=\"http:\/\/facebook.com\/revolutionprecrafted\">Revolution Precrafted<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owning a prefabricated home that\u2019s not a monochrome piece of architecture sounds about as far-fetched as, say, a unicorn. Revolution Precrafted, a company founded in 2015, seeks to change all that and become the country\u2019s first.<\/p>\n","protected":false},"author":7,"featured_media":67036,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15752],"tags":[],"class_list":["post-67035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"acf":[],"jetpack_featured_media_url":"https:\/\/primer.com.ph\/blog\/wp-content\/uploads\/sites\/14\/2022\/09\/logo-1.jpg","_links":{"self":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=67035"}],"version-history":[{"count":1,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67035\/revisions"}],"predecessor-version":[{"id":67037,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/posts\/67035\/revisions\/67037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media\/67036"}],"wp:attachment":[{"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=67035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=67035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/primer.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=67035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}